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Verizon Adds Kindle App To Android
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Verizon Wireless said today it will begin pre-loading Amazon’s Kindle app on some of its Android phones.

Verizon will pre-load the Kindle app on the new Samsung Fascinate, Droid 2 by Motorola and the Motorola Droid X.

Features of the Kindle app for Android include:

*The ability to synch bookmarks across devices so users can pick up where they left off.

 

Marissa Mayer Gets New Titles At Google

Next to Larry Page, Sergey Brin, and Eric Schmidt, Marissa Mayer is Google’s best-known exec.  Everyone who wishes to stay current will have to learn to associate a fresh title or two with her, though, as the former vice president of search products and user experience is taking on new responsibilities.

Reports indicate Mayer will now supervise Google’s products and services related to local markets and geolocation.  What’s more, she’s supposed to join Google’s operating committee, which is an elite group of decision makers within the company.

Facebook Falls To Yahoo In Online Video
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comScore Video Metrix has released its September online video rankings finding that 175 million U.S. Internet viewers watched online video during the month for an average of 14.4 hours.

Bruce Schneier Calls Facebook Worst Privacy Offender
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A high-profile and widely respected security expert is not pleased with Facebook.  Indeed, Bruce Schneier said earlier today at the RSA Security Europe Conference that he believes Facebook is the worst social network when it comes to respecting individuals’ privacy.

Some people have chalked Facebook’s privacy problems up to naivete.  Others seem to have interpreted them as a personal insult from Mark Zuckerberg.  Schneier took what might be considered the middle ground.

Will Windows Phone 7 Be A Success?
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Microsoft showed off its new Windows Phone 7 devices this week. There are a lot of questions about how Microsoft will perform in the smartphone space, though they’re clearly up to the challenge. Microsoft’s success in this space also has big implications for the company’s performance in the search market, which means search marketers should keep an eye on this.

Testimonials From Your Site Can Appear on Google Place Pages
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Last month, Google announced that it is now using Rich Snippets for local search. Webmasters with pages that in some way pertain to real world places, can utilize these to reference those places and optimize for local search results. 

Traditional Gaming Extends To Mobile Apps

While many have enjoyed gaming on their mobile devices, there has been little effort to extend traditional gaming on a PC or console to the mobile app arena. A game which looks to release next year, Guild Wars 2, is venturing out by allowing mobile app integration into the MMORPG (Massive Multiplayer Online Roleplaying Game) gaming experience.

Rick Ellis is a tech director at Arenanet, who is developing Guild Wars 2. He’s leading a team towards what is being referred to as the ‘Extended Experience‘.

WordPress Launches WordPress.com Text Message Features
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Wordpress has announced the launch of WordPress.com Text Messaging. Users can text 77377 (PRESS) to manage their blogs using SMS messages.

There are free features as well as upgrade features available. For free, users can receive text notifications when users are added or removed, when the theme changes, and/or when the privacy settings change. 

OneRiot Moves Away From Realtime Search
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OneRiot said today it is moving away from its realtime search to focus on its online advertising platform.

Since the company first launched its advertising network in January brands and media companies including Stella Artois, Sony Pictures, AOL and Time have incorporated OneRiot into their digital marketing strategies and have benefited from the company’s realtime social targeting.

Online Advertising Sets a New Record
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In the first half of 2010, online ad revenues in the U.S. reached $12.1 billion, setting a new half-year record. The total also represented an 11.3% increase over the same period the previous year. It also included the highest second-quarter on record. This is all according to the Interactive Advertising Bureau and  PwC

NYTimes.com Taps Taboola For Video Recommendations

The New York Times has implemented video recommendation technology from Taboola, on its online video section, NYTimes.com.

Taboola video recommendations are based on algorithms that combine behavioral and contextual data to analyze users’ engagement with videos they watch and generate real-time predictions for other videos of interest.

Yahoo Rolls Out More Mobile Search Improvements

Yahoo fans who own smartphones should now be treated to a search experience that’s better than ever.  Yahoo’s upgraded its mobile search results in more than a few ways, and promised that additional changes are in the works, too.

An important note regarding availability: the improvements have been rolled out at m.yahoo.com for most iPhone owners and people using Android 2.0 and above, meaning they’re not targeted at some tiny demographic or in any way difficult to take advantage of.

Journalism Students Turn to Web First, Still Covet MSM Jobs

Journalism professor Roy Greenslade, who blogs at Guaridan.co.uk, shared some interesting findings from a lecture he gave to a class at City University about journalism students and news sources. 

Will The Web Do for TV What It’s Done For Print?
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TV is going through a revolution right now. That’s going to be felt more on a mainstream level over the next couple years. Connected TVs and TV-related devices are coming out faster than ever, with major offerings from Apple and Google leading the charge.

Amazon Readies Single-Serving Kindle Books

Amazon announced today that it will launch Kindle Singles, a new kind of Kindle book format that are twice the length of a New Yorker feature or the length of a few chapters of a book.

Carol Bartz Makes List Of Overpaid CEOs

Since Carol Bartz became Yahoo’s CEO in mid-January of last year, the company’s performance has been less than stellar.  Bartz has still raked in plenty of cash and stock options, though, earning her a place on a list of overpaid CEOs.

Bing Sees Big Growth In Paid Search

The U.S. paid search market saw spending increase 5.8 percent year-over-year in the third quarter, with July growing 4.9 percent, August 5.8 percent and September 6.7 percent, according to a new report from SearchIgnite.

Chrome Tops Firefox Among Techmeme Users
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On the site that describes itself as "Tech Web, Page A1," a tipping point in the browser wars has been reached.  New stats indicate that Techmeme visitors have come to prefer Chrome over Firefox by a small but significant margin.

A Cloud of Missed Opportunities

Cloud computing is responsible for a large amount of untapped marketing opportunities for businesses of all sizes. We tend to think about enterprise level businesses when we think of cloud infrastructures and implementations, but in reality, small businesses have just as much reason to turn to the cloud than the big companies, if not more. 

Humanizing Your Brand is Inexpensive and Can Pay Off
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Consumers like brands that they can identify with, and it’s hard to identify with a business itself unless you can get to know a little bit about it. Social media and online video are pretty powerful tools for helping consumers get to know a business, and it can cost next to nothing. 

Facebook Slaps $2,500 Fee On Stock Sales

Facebook CEO Mark Zuckerberg may be growing tired of having outsiders buy up small pieces of his company.  Today, there’s word that Facebook has imposed a rather steep fee on private market stock sales.

Consider for a moment that E*Trade’s standard fee for a stock or options trade is $9.99.  There’s even a sort of bulk discount if you exceed 150 trades per quarter, making the per-transaction fee $7.99.

Gates Foundation Puts $20 Million Into Education Technology
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The Bill & Melinda Gates Foundation said today it is putting $20 million into funding an online education and technology initiative to increase college graduation rates in the U.S.

A Fake Eric Schmidt And A Fake Mark Zuckerberg
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Michael Arrington of TechCrunch created a fake Facebook account for Google CEO Eric Schmidt, showing that Facebook probably needs to do more to verify users. I’m guessing that Schmidt still has access to more personal information on Arrington, however. 

Brand Fans On Facebook More Likely To Make A Purchase
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Facebook users who like a brand’s page on the site are thirty-three percent more likely to buy a product, and 92 percent more likely to recommend a product to others, according to a new report from DDB and Opinionway.

The report also found that brands should closely monitor their content and communication on their Facebook page because those same fans quickly disengage.