Does the thought of writing give you a sinking feeling? Do you find yourself falling asleep at the keyboard?

What follows are ten unique tips to boost the clarity of your written words.

“Why should I care?,” you say?

One of the biggest mistakes really large publishers make today is doing SEO like it’s 1999. They throw up hundreds, thousands, and sometimes millions of pages, with the belief that more is better. This has grown exponentially with web 2.0 and blogging apps and cross-tagging, listing and publishing content in multiple spots. Here’s an example that’s pretty typical of a problem I see with alarming frequency.

Arianna Huffington, whose Huffington Post is working on a “citizen media” venture with NewAssignment.net (which I wrote about in an earlier post), has an interesting perspective on the future of newspapers in a recent post.

This is the sixth part in a ten part series. Read Previous Posts Here.

This is a very common objection and it is often used as a hello test, so handling it properly is very important:

We have some news and then a big ‘ole mess to bring to your attention.

First, the news. AOL has announced that it’s Advertising.com unit would manage advertising sold on the new online video site being built by NBC and News Corp.

Every once in a while, there comes a call for a blogging code of conduct. Usually, these rules are unwritten, but after what’s been happening to Kathy Sierra et al., some are campaigning for a more concrete code of ethics for bloggers.

The site formerly known as Alexaholic has proceeded from being lauded by Alexa’s owner, Amazon.com, to being the object of Amazon’s unpleasant, lawyerly advances.

I love PBS’s “This Old House”; the show’s experts effortlessly tackle all sorts of home improvement issues and problems, but because I don’t possess their skills, I know better than to try to duplicate their feats.  Yet with Google’s dynamic keyword insertion (DKI) tool, the question is not whether or not you can DIY, but whether or not you should.

Google has faced a hurricane of criticism for changing their Google maps images of post-Katrina New Orleans to pre-storm images. The reasons for the change are flimsy at best.

Chikai Ohazama, a Google product manager for satellite imagery told the AP that the maps now available are the best the company can offer. He said that a number of factors determine what goes into the databases, "everything from resolution to quality to when the actual imagery was acquired."

Here’s a stat you’ll find interesting: people are twice as likely to press the "Play" button on a video ad than they are to click a standard JPG or GIF ad. The bad news: they only watch two-thirds of the ad. But they did press "Play."

The information comes from a recent study conducted by digital marketing company DoubleClick.

The study of 300 participants over a six month period showed that consumers were much more interactive with video ads, which makes DoubleClick assume the format is very effective.

In-site links may feel pointless; after all, you would never gain anything by listing yourself as a reference in the real world.  But in answer to the question of whether in-site links have any value, the good folks at Pandia believe, “Actually, they do.”

Okay, so, “Actually, the do” is what really appears, but typos happen, and the main idea stands.