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Cyber Monday Attracting More Than 100 Million Americans
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More than 106.9 million Americans plan to shop online today during Cyber Monday, up significantly from the 96.5 million who shopped on the same day last year, according to a new survey by Bigresearch conducted for Shop.org.

A survey released last week found that nearly nine in ten (88.2%) retailers will have a special promotion for Cyber Monday, growing each year since 2007, when 72.2 percent planned promotions.

 

China Prepared To Prosecute Google Over Maps
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Seven months from now, another confrontation between Google and the Chinese government may well occur.  The government’s indicated that it intends to take legal action against Google if the company doesn’t seek (and obtain) official approval of its mapping program.

Black Friday Online Sales Reach $648 Million

Black Friday saw $648 million in online sales, making it the heaviest online spending day to date in 2010 and representing a 9 percent increase over Black Friday 2009, according to the latest report from comScore.

U.S. ecommerce spending for the first 26 days of the November-December 2010 holiday season reached $11.64 billion, marking a 13 percent increase over the same period last year. Thanksgiving Day (November 26) saw online holiday spending up 28 percent to $407 million.

 

How and Why Remarketing Can Gain Back Lost Customers
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Late last year, Advertise.com and the Search Engine Marketing Professional Organization (SEMPO) shared some interesting findings from a survey on ad technology, and found that remarketing (sometimes called retargeting) was considered the most under-utilized online marketing technology by nearly half or respondents. 

If “Likes” Are The New Links, Content Quality Should Increase
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How Bloggers Can Find Journalistic Credibility
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Crafting an Effective Landing Page – Don’t Go Overboard
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Is a Twitter News Service What Consumers Need?
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Many are getting a substantial amount of their news today from Twitter, but Twitter appears to have higher aspirations for becoming an important news service. Note: this article has been updated following recent developments.

Twitter News Service Here: “It’s Called Twitter”

To set the record straight, there’s been a lot of confusion around what Twitter may or may not be doing, stemming from an interview Reuters did with Twitter co-founder Biz Stone. 

Stone originally appeared to indicate that the company was considering partnering with news organizations on some kind of new Twitter news service. Since then, the company’s communications team has assured us that the company has no plans to do so.

Opera Confirms Mobile Web Use Soaring
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Mobile Web use is soaring on a global basis, at least if the newest data from Opera holds with respect to other browsers.  Opera reported today that page views and data consumption – along with sheer user numbers – are all increasing at a rapid pace.

Landing Pages on Facebook Versus Twitter
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While "selling" to people using Facebook isn’t always the best idea if you want to maintain a good brand reputation, Facebook does of course offer advertising, which gives you the opportunity to do that without spamming your "friends" or "fans". 

WebProNews recently sat down with Janet Driscoll Miller of Search Mojo, who spoke a little about this and using landing pages within the social network. 

eBay Data Center Earns LEED Gold Certification

When it comes to data centers, we seem to hear about Google and perhaps Facebook most often.  Both companies have been known to announce new facilities and expansions on a regular basis.  But apparently eBay has quite a lot of expertise in this field, too, as the U.S. Green Building Council recently awarded its Topaz data center the LEED Gold certification.

Know The Rules of the Communities When Marketing in Social Media
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Facebook Effort To Trademark “Face” Moves Forward
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A certain social network is now one step closer to owning a trademark on the term "face."  Yesterday, the United States Patent and Trademark Office sent Facebook a Notice of Allowance, indicating that it doesn’t take issue with the idea.

One significant point: this doesn’t mean that Facebook’s preparing to sue anyone who uses words like facelift, facemask, and face-off.  Or "face" by itself, for that matter.

Verdict: SAP to Pay Oracle $1.3 Billion
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Oracle is reportedly being awarded $1.3 Billion from SAP, as the result of a jury’s verdict following an 11-day trial. The case dates back to 2007 when Orcale sued SAP for illegal downloading of its software for resale to Oracle customers, by TommorowNow, a company SAP acquired in 2005. 

Subtle Facebook Message to Users Sends Big Message to Google
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When you get on the web, where is the first place you go? If you regularly close your browser, it’s whatever you have your home page set as. Is the page the destination of the majority of your online activity? If so, there’s a good chance you have Facebook set as your home page. Maybe it’s Google or Yahoo or Bing. 

Microsoft Names Principal Architect Of Bing Mobile

A man who fostered a great reputation in the geospatial community by founding OpenStreetMap, "a free editable map of the whole world," has started working for Microsoft.  The company announced today that Steve Coast will assume the impressive title "Principal Architect of Bing Mobile."

AOL Gets Big on Video

AOL has launched a new AOL Video division, which the company says will aggregate its online video library assets under one "strategic umbrella." The company also says it delivers on the entire video value chain from creation through syndication to distribution, consumer experience and monetization. 

Mobile Users Are Using Their Devices in Your Store. Are You Taking Advantage?
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9 out of 10 mobile Internet users have accessed the mobile web while at a store, according to a new study from Yahoo and Nielsen. Furthermore, 51% of those users indicate that they make a purchase after doing research on their mobile device. 

NASA And The White House Tops In Social Media

NASA and the White House lead other public sector organizations when it comes to social media and online strategy, according to a new report from The George Washington University School of Business (GWSB) and digital think tank.

Authored by the dean of GWSB, Doug Guthrie, NYU professor Scott Galloway and team from L2, the report looked at the effectiveness of an organization’s site, digital marketing, social media and mobile platforms.

Rumor Puts Google In Pursuit Of Miramax Movies
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YouTube’s selection of movies has been largely awful to date, both in terms of size and quality.  That may soon change in a big way, though, as a new report puts Google in discussions to buy the digital rights to over 700 Miramax films.

Facebook COO: Facebook More Valuable When You’re Older

While Facebook may have half a billion users, there’s a good chance you’ve had some experience with someone from an older generation dismissing it as something for the young. While there are plenty of older people using the service, middle aged is a demographic Facebook would like to get more engaged with its offerings. 

Google Gives $100,000 Toward Bid For Turing Papers
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Google has a habit of decorating its corporate offices with interesting, science-oriented objects.  Its headquarters in Mountain View sport a model T-Rex skeleton and a SpaceShipOne replica, for example.  But when it came to some papers authored by Alan Turing, Google offered to give $100,000 to support another entity’s bid for ownership today.

Retailers Increasing Paid Search Ads Ahead Of Black Friday
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U.S. paid search spend from retailers has increased nearly 37 percent ahead of Black Friday and Cyber Monday, compared to last year, according to a new report from SearchIgnite.

The increase in retailers’ online PPC spend appears to be paying off as the economy bounces back from the recession; the rate at which consumers converted after clicking on a paid search advertisement was up 28.7% and their Average Order Values from online shopping were up 20.7% YoY.