Jim Louderback walked away from PC Magazine to helm Revision3 for Kevin Rose. He provided a keynote address at the Podcast and New Media Expo where he mentioned the importance of a host for a show.

The guys from the cutting edge pod firm BIGFANTASTIC talked about podcasting and and its promising future in a video interview at the Podcasting Expo in Ontario, CA.

It’s important to remember that what we understand journalism to be now isn’t always what journalism was, not even close, if you take it back to its green beginnings. How it is now, the format and structure of it was born of certain logistical necessities related to print, and later, broadcast; but media is changing, and in a big way, again.

WebProNews video reporter Kara Ratcliff at the Podcast Expo interviewed KFC Blanchette from Podchick and SkyDiverGirls about her marketing strategies.

Franklin McMahon brought his session attendees at the Podcast and New Media Expo a selection of tips to help them make the most of their podcasting efforts.

So Joost says that it is now finally open to the public (Liz Gannes at NewTeeVee and Kara Swisher at BoomTown have the details, including interviews with CEO Mike Volpi), after a long beta program that started as invitation-only.

Clever Hippo is a search engine for Facebook Apps. Their mission is to make it easier for Facebook users to find cool applications.

Shop.org has been lobbying members of the U.S. Senate on behalf of online retailers to support a permanent extension of the ban against multiple taxes on ecommerce.

The Senate Commerce Committee will consider a permanent Internet tax moratorium in an Executive Session.

Telefonica has sponsorship ties to F1 racing, and for that reason, I’m inclined to like the company.  Its main interest is in telecommunications, however, and it’s due to this connection that Telefonica partnered with Yahoo.

Topics from X Change

I’m going to weave in some posts on learnings and discussion resulting from X Change while I finish my SEM Analytics series, and I thought I’d start with one that came out of my SEM Analytics Huddle and so fits right in!

We spent a good chunk of time in the SEM Analytics Huddle talking through some basic issues in getting setup for measurement and structuring PPC campaigns to manage and monitor them effectively.

TV Guide will launch its Online Video Guide on Tuesday, a search service focused on Internet video that is related to television programs.

I have to give Blinkx credit; on the video-sharing site’s homepage, “News” is still above “Entertainment.”  But if you want to indulge an interest in entertainment, you may be happy to hear that Blinkx has signed a deal with CelebTV.com.

The real disruption in the music industry will be when more big name acts follow Radiohead’s route, by dropping the middleman and taking their songs to the fans.

Siva Vaidhyanathan sees reasons to worry about Google and its goal of organizing the world’s information.

Adobe reached out to snap up Buzzword, an online word processor, while Microsoft looked inward to find its Office Live Workspace.

Facebook Flyers Pro, the advertising program offered within the Facebook social network, could be a fascinating competitor for AdSense for a few reasons.

Pick whichever cliché you like: what goes around comes around; you catch more flies with honey; adding insult to injury; cutting off your nose to spite your face; his butt would make Harold a Sunday face. They all could apply here – maybe not that last one; just something my grandfather used to say.

Monday, it looked like Microsoft was interested in buying 5% of Facebook for a sum of $300-500 million. The following day, the plot thickened as Facebook CEO Mark Zuckerberg visited Seattle—and Microsoft—according to CNNMoney.com.

Podcasts can be cool, but “cool” isn’t necessarily enough to attract new customers or increase your profits.  So Eric Schwartzman, iPressroom’s founder and chairman, gave relevant advice in a session called “Attracting/Growing Your Audience.”