Link baiting. You’ve heard of it, most likely, but maybe are at a loss as to how it works or how to make it work for you. In this article, we explore both the search and social aspects of link bait, what it is, and how it can be approached.

Open vs. Walled – let the best win.

Recently in Boston, Tim Berners-Lee, the inventor of the World Wide Web, was pushing a theme that is dear to many of us. The Mobile Web should grow with open standards. The Walled Garden approach should be abandoned.

Just received a string of clever phishing scam emails through different email addresses I operate.

I know they are phishing attempts because:

1. They do not address myself in a personal sense, ie, by name
2. They are being sent to addresses I do not use for Paypal transactions

However, they are quite convincing because even in the junkmail folder, these emails appear to have standard HREF links to the Paypal.com website.

Microsoft’s battle to get Open XML approved as an international standard continues, with them working their asses off to clear three thousand, five hundred twenty two comments from international voting members. The members of Ecma have addressed their concerns, and if Microsoft wants their votes, they have to address those concerns.

Time Warner’s sites including AOL saw a teensy drop in US search market share in October as well. Guess who gained?

Imagine a return to moviemaking where storytelling as a craft mattered most, and a writer with a dream and some financial backing could do what once required a studio to accomplish.

Due to its charitable goals, the One Laptop per Child (OLPC) project deserves a thumbs up.  But due to higher-than-planned prices and mixed reactions from would-be recipients, I wasn’t sure that it would get – issues of “deserve” aside – much money.  Turns out it is, at least, receiving a lot of traffic.

AOL’s state of health has come into question several times over the past few months, but as it turns out, the company’s apparently strong enough to take action overseas, and has established a mobile portal in the UK.

Since the start of the Internet, people have asked themselves, how do I increase my views?  One guaranteed way to approach this question is to try to boost inbound links.  The more ways that people can be directed to your site, the more eyeballs you will have on your page.

SES hosted a webcast with Seth Godin, marketing maverick, author of a new book Meatball Sundae.  In his words It’s about the internet and new marketing and the fourteen trends that change everything.