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PubCon – Blue Men & Social Media

On Friday the team and I returned from PubCon 2008. I have to say that PubCon is one of those events I look forward to every year (even though this is only my second year!).

For SEO conferences, PubCon is easily the least expensive one. But on an ROI level, it is also easily one that provides the most bang for your buck.

Here are a few sessions that I enjoyed the most:

Women Make More Online Impulse Buys

Women, ages 45-54, are more likely than men of the same age to make an impulse buy online based on a limited time offer (55% versus 38%, respectively) according to a survey from GSI Commerce.

The Great Social Retailing Invention

Social networking is so popular online that it’s spilling into the physical world – at actual stores. Called social retailing, the concept debuted at the National Retail Federation’s (NRF) show last January 2007. Recently, the concept, by IconNicholson was selected by Time Magazine as One of the Best Inventions of 2007.

PubCon – Alternative Discovery & SEO
Learn the best tips, tools, and techniques for non-traditional optimization for both indexing as well as ranking support. This includes files such as PDF’s, doc’s, PODCATS and RSS feeds.

SES – Holiday Search Tactics
It’s the beginning of December and the holiday season is in full swing. All the campaigns have launched and you have thought of everything. Or have you?

Yahoo Answers frightens librarians

Jacob Leibenluft dropped dunce hats on the 120 million people using Yahoo Answers.

PubCon – Press & PR Campaigns

The last session of the day for me was “Press and Public Relations Campaigns” with Robin Liss of Reviewed.com and Joe Beaulaurier from PRWeb.

Obama Leading Democrats In Internet Traffic
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If traffic is indication of how Americans feel about the Democratic candidates, then Barack Obama is the clear winner of the online heart.

Compete Talks About Democratic Candidates

When it comes to the 2008 presidential election, you can listen to the smartest political pundits, or, if you like, flip a coin – the election’s just too far away to be sure of anything.  But we can form best guesses, and Matt Pace has done precisely that with an article titled “If Clicks Equaled Votes in November – Democratic Candidates.”

DVR Owners Skip Most Ads
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One in four online consumers use a digital video recorder (DVR), according to survey from ABI Research.

Online Video Viewing Continues To Rise

More and more people are consuming online video, primarily, say researchers, because of the increasing availability of broadband connections. As mobile devices become more ubiquitous, so too is mobile video consumption.

Reuters Snares Content Deal With IHT

The International Herald Tribune agreed to an ad revenue sharing deal with Reuters that will monetize a new business report from the two news organizations.

Google Wins Award For Its Treatment Of Women

Google is often recognized as being one of the world’s best places to work, and a new development won’t change that reputation; the search giant was, in fact, just recognized by the British Computer Society for its treatment of women in the IT Industry.

LinkedIn Changes Put it Ahead of Facebook?

LinkedIn, the business-networking site that many (including me) see as an also-ran in the social-networking game, has launched some new features, including a redesigned homepage and a rollout of its previously announced developer platform, which it hopes will make its network as extensible as Facebook has with the F8 platform.

Spam Worsens, Broadens As Computer Threat

The increasing volume of spam isn’t the only problem plaguing computer users, as varied threats make clicking the most innocent appearing link a potential attack vector.

Nokia Getting Greener

Nokia is a Global leader in their market, no questioning that. So, perhaps their move to make "greener" more environmentally sound decisions in their business processes will spread to others… indeed they are a good role model for action.

7 Questions About Professional Blogging

At PubCon in Las Vegas, the Search and Blogging Reporters Forum fielded questions about an array of topics, from blogging to SEO, to videos and RSS feeds.

34% Do Holiday Shopping Online
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About one in three shoppers (34%), in the UK will do the majority of their shopping online, according to comparison-shopping Web site Savebuckets.

Imeem Completes Major Music Label Collection
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The “first and only”s we hear about often aren’t worth mentioning; some piddly little company makes a piddly little announcement every other day.  But thanks to a new deal with Universal Music Group, Imeem is able to use the phrase in a way that tends towards the important and large side of things.

NBA Hoops It Up With Silverlight

Microsoft’s multimedia technology will be the delivery mechanism of choice for videos on the National Basketball Association’s website.

Microsoft To Offer Ads On MSN Mobile

Microsoft will begin placing advertisements on the U.S. version of MSN Mobile.

Cutts Clarifies Subdomain Changes

On Friday, news came out from PubCon that Google was changing the way it treated subdomains in the search results, limiting them to 2 URLs per domain. Google’s Matt Cutts, who was credited with breaking the news, was surprised to hear it, too.