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Ad CPM Will Suffer In 2008

Carl Fremont of Digitas thinks economic woes will have an impact on an online ad market where many key verticals have yet to see significant spending.

MyBlogLog Looks for Higher Level of “Truthiness”
Today, MyBlogLog added a new feature to the online blog communities… to put it simply, a validation process to verify that you are the owner of the website and have authority over the community.

MyBlogLog

Zuckerberg to Keynote SXSW Interactive Festival

Facebook’s Mark Zuckerberg will keynote the fifteenth annual SXSW Interactive Festival, also known as South by Southwest.

Mark Zuckerberg Facebook   Facebook

Absolute and Relative URLs

I have this ongoing discussion with the development team of one of my clients. They insist on using relative URLs on their numerous development servers. Naturally, I tell them that those can lead to trouble when the pages go live and, of course, they do.

What is the difference between an absolute URL and a relative URL? For newbies out there, a relative URL points to links on a server in a local manner like this – a href="contact.html" – where you just point to the page link like you are right there working on the server.

Embrace All Methods of Learning About Customers

Glenn Gow brought to my attention a post he wrote a few weeks back that should get us all thinking.

In it, he summarizes a recent MITSloan Management Review piece that upbraids most marketers for doing the easiest kind of market research: Listening to our existing customers.

How to Make Money off of Accidental Rankings

Since Google largely tends to favor ranking informational websites over commercial websites, some authoritative blogs tend to rank for valuable queries based on posts they make in passing.

Even if you had no intent to monetize a post, it just became easier to monetize accidental rankings. If you use analytics to track your stats and notice that you start ranking for some good keywords you can use Triggit to embed links to merchant products directly in the text of your blog post.

Watch The Vote: Truveo Adds Campaign Videos

Video search site Truveo opened a new page, featuring Presidential candidate campaign videos from the official sites as well as unofficial ones created by supporters.

BBC Squeezes Joost CTO
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Dirk-Willem van Gulik departs video service startup Joost for the warm embrace of Auntie Beeb as BBC Future Media & Technology Chief Technical Architect.

Facebook’s Scrabulous Isn’t Fabulous To Toy Makers
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Another day, another Facebook controversy. At this point, as long as Facebook’s not directly responsible or in legal harm’s way, it’s just good publicity. Hasbro and Mattel have a beef with a Facebook application called Scrabulous, an online application knockoff of the classic game Scrabble.

And they want it taken down.

Of course, Facebookers are plenty upset about that, and are rallying behind the game.

Google Launches Checkout For Political Contributions

Somewhere out there, at least one of Ron Paul’s followers is unhappy.  Why, you ask?  Because the presidential candidate has enjoyed an amazing amount of support from certain corners of the Web, and a certain search giant has only now launched something called Google Checkout for Political Contributions.

YouTube Talks About Kenyan Violence

We’ve often teased YouTube; at times, it seems like the site’s only purpose is to showcase musical losers and kicks to the crotch.  The crisis in Kenya has caused people to use YouTube for some much more serious reasons, though, and the site’s leaders have acknowledged its role.YouTube Talks About Kenyan Violence

When Squatters Attack
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Richard MacManus, founder and editor of the blog ReadWriteWeb, had a disturbing correspondence with a (seemingly) Russian "brand squatter," a person MacManus describes as one trying to piggyback on his blog brand name for financial game.

Truveo Launches Election Video Site

Video search engine Truveo has launched a presidential video election page focused on the 2008 race.

The site features election related videos from television networks, user generated video sites and the campaigns themselves. The site includes pages of the candidates in the Democratic and Republican primary races. Candidates featured include Hillary Clinton, John Edwards and Barack Obama on the Democratic side and Rudy Giuliani, Mike Huckabee, John McCain, and Mitt Romney on the Republican side.

Bear Stearns Upgrades eBay

When I mentioned this aloud, someone responded, "Going out on a limb, aren’t they?"  But Bear Stearns has upgraded its outlook on eBay, and even if a gut reaction might be to scoff (the Dow is down another 300 points just now), the action isn’t as crazy as it sounds.

UK Home Secretary Talks About Internet, Terrorism

When Queen Elizabeth’s YouTube channel was unveiled, we thought it was great.  A soon-to-follow channel from the British Foreign Office didn’t seem like a waste.  But there was a definite drop-off in the quality of ideas, and the latest thing – a sort of Internet anti-terror plan – is really raising some eyebrows.UK Home Secretary Talks About Internet, Terrorism

Wii Makes Surgeons Better

The Nintendo Wii can help develop surgical skills according to Kanav Kahol and Marshall Smith of the Banner Good Samaritan Medical Center in Phoenix, Arizona.

The two have found that surgical residents performed better during simulated surgery after playing on the Wii console. They say its due to the console’s "Wimote" control system, which allows players to direct on-screen action using a wireless remote that is sensitive to acceleration in three dimensions.

Glossary For Those Confused by AdSense terms
If you’ve found yourself confused with most of Google AdSense’s babble, gabble and twaddle, then try AdSense Glossary launched by Google.

It is comprehensive and covers everything from Earnings & Payments to technical terms and Account Settings.

For Local/B2B, Organic May Be Better Than PPC
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It can be especially difficult for business-to-business companies and brick-and-mortar stores to stand out in search results, especially if their relying on local results or paid listings. The answer to that, of course, is good (old fashioned?) SEO.

Galen De Young, managing director of Francis SEO, says research suggests b2b customers overwhelmingly ignore PPC ads in favor of organic listings. That and local search often fails to present businesses that serve a larger area than just their home base, or also nearby cities.

OpenID Attracts Yahoo’s Support

Maybe you know one, or maybe you are one, but if you’re not in either of those groups, believe me: there are people with spreadsheets full of user names and passwords, pages of the things for separate purposes and sites.  Now Yahoo’s doing its part to eliminate the confusion by supporting the OpenID 2.0 standard.OpenID Attracts Yahoo's Support

Yahoo embraces OpenID as login standard

The Yahoo ID used by its members to login to services like Flickr and Yahoo Mail will soon be usable to authenticate to sites supporting the OpenID standard.

Google Video Grabs 31 Percent Of Market

YouTube continues to be Google’s good luck charm in video, when it comes to visitors and traffic to videos, anyway.

eComm 2008 is Coming Up

I noticed that eComm 2008 is coming up, 3/12-14.

Take a look at what Martin Gedd, on the advisory board, said on his blog: