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OzzieGate – Microsoft Ship in Changing Seas

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A memo that reportedly leaked from Microsoft has been making the rounds of the tech media.

Just before midnight Tuesday night, the Wall St. Journal, NY Times, and other major, mainstream US media ran an exchange of memos between Microsoft chairman Bill Gates and chief technology officer Ray Ozzie.

The memos indicate that Gates and Ozzie see the need to turn Microsoft around, concentrating more energy towards on-demand services and less on massive software packages that do all things for all people.

Ozzie’s memo to Gates and other Microsoft executives says, among other things, that the company needs to basically be a lot more like Google in the provision of ad-driven consumer services such as Email (Gmail) or Blog support. He uses the word “grassroots” numerous times to describe newer technologies such as blogging, RSS feeds and tagging. He goes on to castigate the crew for not investing more time or energy in developing Ajax, a programming language that allows web-services to act as if they were on the user’s desktop.

Gates’ response speaks of disruptive days at Microsoft. “This coming ‘services wave’ will be very disruptive. We have competitors who will seize on these approaches and challenge us – still, the opportunity for us to lead is very clear. More than any other company, we have the vision, assets, experience, and aspirations to deliver experiences and solutions across the entire range of digital workstyle & digital lifestyle scenarios, and to do so at scale, reaching users, developers and businesses across all markets.”

Gates is challenging Microsoft employees to work harder, and to “act quickly and decisively” in seizing opportunities outlined in Ozzie’s vision.

His last paragraph tells us where he thinks his company is heading and what it needs to do to get there. “The next sea change is upon us. We must recognize this change as an opportunity to take our offerings to the next level, compete in a manner commensurate with our industry responsibilities, and utilize our assets and our broad reach to reshape our business for the benefit of the users of our products, our customers, our partners and ourselves.” Gates is obviously not comfortable with how his ship is navigating this “next sea of change”.

Jim Hedger is the SEO Manager of StepForth Search Engine Placement Inc. Based in Victoria, BC, Canada, StepForth is the result of the consolidation of BraveArt Website Management, Promotion Experts, and Phoenix Creative Works, and has provided professional search engine placement and management services since 1997. http://www.stepforth.com/ Tel – 250-385-1190 Toll Free – 877-385-5526 Fax – 250-385-1198

OzzieGate – Microsoft Ship in Changing Seas
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About Jim Hedger
Jim Hedger works with Metamend Search Engine Marketing as a SEO Consultant, lead copywriter and head blog writer. Jim has been involved in the SEO field since the days of the dinosaurs and felt he had lost a personal friend when Disney went "ol' Yeller" on Infoseek. Over the course of his career, Jim has gotten drunk with Jeeves the Butler, tossed sticks to that sock-puppet dog from Pets.com and come out of a staring contest with Googlebot confidently declaring a tie. When not traveling between conferences, Jim lives with a perpetually annoyed cat named Hypertext in the Pacific techno-outport of Victoria British Columbia. WebProNews Writer
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