Over Half Will Shop From Work Today
A whopping 72 million people will be shopping online today, the recently-appointed day for it, and the vast majority will be logging in from work.
Cyber Monday, the myth-to-reality creation of Shop.org, is expected draw 68.5 million of America’s workers, or 54.5 percent of them, according to a survey conducted by Shop.org and BIGresearch. That’s up from 50.7 percent in 2006.
The number of people shopping online on the Monday after Thanksgiving has steadily climbed over the last three years. This season’s 72 million is up from last season’s 60.7 million, which was up from 59 million in 2005.
In total, nearly 32 percent of adults will shop online today, up 17.3 percent over last year, which attracted 27.2 percent.
Online retailers have taken to Cyber Monday as well. Another survey, conducted by Shop.org and Shopzilla, 72.2 percent of online retailers were planning a special promotion for today, up from 42.7 percent two years ago. Promotions include special deals, one-day sales, and offers of free shipping.
Online shoppers have already been out in digital droves, spending a record $531 million on Black Friday alone. Online spending on Black Friday and Cyber Monday are key indicators for how the rest of the season will pan out.