Google just announced a new kind of optimization tips it will be rolling out for AdSense users. They'll show publishers how to make changes to their AdSense for Content ad unit type or format setting right in the account.
Google indicates that these tips wil help publishers earn more, so they're probably worth paying attention to.
"To generate these new types of notifications, we use our technology to simulate the ad auction for a specific ad unit using different ad type and/or ad format settings," explains AdSense engineer Gregory Block. "If our simulation shows that any of these changed settings consistently result in higher revenue for that ad unit, we’ll show a recommendation in your account. Please note that these simulations will not affect your live traffic or earnings, and you’ll only see a recommendation if our simulated auction demonstrated increased revenue for your account."
Publishers will see the recommendations on the "Home" tab in their accounts. The "Do this now" button can be clicked to quickly implement the suggestion.
"For ad format recommendations, clicking the 'Create this unit' button will create a new ad unit of the recommended ad format on the 'My ads' tab," says Block. "To complete the implementation, replace the current ad unit code in your webpage(s) with the newly created ad unit code."
The new tips will roll out over the next few weeks, Google says.
For more on all things AdSense, check out our AdSense coverage page.