Oprah’s Self-Promoting Tweet Draws Ire Of Nielsen, Fans

    February 15, 2012
    Josh Wolford
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Oprah surely wants her brand new show “Oprah’s Next Chapter” (airing on her OWN network) to become a big hit like her previous TV offering, but her methods of promotion have landed the global icon in hot water.

Grammy night just happened to be the night that Oprah’s new show premiered. How does a media princess get people to flip the channel? By tweeting to her 9.2 million+ followers, of course. So on Sunday night, Oprah tweeted this:

Every 1 who can please turn to OWN especially if u have a Nielsen box

and later…

Commercial Grammy people..u can turn to OWN

Apparently, that’s a big no-no, and her actions drew the ire of the Nielsen company whose job it is to provide accurate, unbiased TV ratings information. Nielsen’s policy strictly forbids networks from reaching out to Nielsen participants – for obvious reasons. This could create inaccurate testing results. The company released this statement about Oprah’s tweet:

In accordance with our policies and procedures, Nielsen is reviewing this incident with our clients and we may withhold, breakout and/or make a note in the ratings. We take any violation of our policy seriously and will work with clients to resolve the situation.

Oprah later removed the tweet and apologized:

I removed the tweet at the request of Nielsen. I intended no harm and apologize for the reference.

It wasn’t just Nielsen who chastised Oprah for her tweet. Her followers got on her case as well, calling her “desperate” and “unethical.” Although Oprah has deleted the original tweet, her responses to people’s criticism are still there:

@123arnie @valsocal unethical a little harsh don’t u think? Seemed like it made sense to me. Sorry if u’re offended. 2 days ago via Twitter for iPad ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

@growingupgranby the word “please” is used as courtesy not a beg. 2 days ago via Twitter for iPad ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

@Britta16 @steveokdwb “desperate” not ever a part of my vocab. 2 days ago via Twitter for iPad ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

  • Urly

    Seems Oprah lost her roots when or before she moved to a higher cost channel/own network; leaving many of her longtime supporters and viewers, that don’t have money to spend on premium channels, behind.
    And she doesn’t see asking Nielsen boxers to watch her show as unethical? Desperate sounds appropriate. She has targeted the upper middle class and higher for years, so this seems in line with certain thought processes.
    Let down your long weave Oprah, so I may climb it to save you (from yourself).