Oprah Winfrey Partners With Starbucks For Teavana Oprah Chai TeaBy: Meaghan Ellis - March 20, 2014
Oprah Winfrey has yet another business venture!
This time, the famed media proprietor and former talk show host has partnered with Starbucks to create a new product – Teavana Oprah Chai Tea.
On Wednesday, Mar. 19, Winfrey and Howard Schultz, chairman, president and CEO of the Seattle, WA-based coffeehouse chain issued an official press release announcing the “first-of-its-kind collaboration.”
The press release states that the tea product will be sold in both Starbucks and Teavana stores across the United States and Canada.
Product development details were also revealed. “Oprah Winfrey personally developed the tea with Teavana’s leading ‘teaologist’ Naoko Tsunoda,” the press release said.
The tea is described as a “distinctive blend of tea, which features a bold infusion of cinnamon, ginger, cardamom and cloves, blended with loose-leaf black tea and rooibos.” The 60-year-old billionaire philanthropist shared her deep admiration of tea, as well.
“I looove tea,” said Oprah Winfrey. “My daily tea ritual is a vital part of my morning. Savory and spicy chai, with its deep flavor, has long been a favorite of mine. When Howard Schultz offered to have me come into the Starbucks tasting room and create my very own tea blend, I thought that sounded like such a unique opportunity and fun to the tenth power. To share one of my favorite things with the rest of the world and support youth education at the same time is truly the perfect blend.”
Schultz also weighed in with his sentiments of the partnership with Winfrey. “Partnering with Oprah Winfrey in the creation of this distinctive and remarkable tea is a strong next step forward in accomplishing this objective, while also giving back in a meaningful way through the Oprah Winfrey Leadership Academy Foundation. I am personally humbled to work with such an inspirational leader and visionary who shares so many of our core values and beliefs. I truly believe that, together, we will set the bar for a world-class tea experience at Starbucks and Teavana.”
Teavana Oprah Chai Tea will be available in United States and Canadian stores by Mother’s Day, which is Sunday, May 11, 2014. A percentage of the proceeds received from each product sold will be donated to the Oprah Winfrey Leadership Academy Foundation to provide educational opportunities for youth.