Oprah Winfrey Partners With StarbucksBy: Kimberly Ripley - March 20, 2014
Oprah Winfrey is partnering with Starbucks where she will launch her own blend of tea called Oprah Chai Tea. The tea will debut on Mother’s Day–Sunday, May 11th–in Starbucks and Teavana stores in both the United States and Canada. The media icon traveled to Seattle and worked with teaologist Naoko Tsunoda.
Oprah’s special blend of tea includes “notes of cinnamon, ginger, cardamom and cloves, blended with loose-leaf black tea and rooibos (a legume whose leaves are used to make herbal tea).”
“I love tea. My daily tea ritual is a vital part of my morning. Savory and spicy chai, with its deep flavor, has long been a favorite of mine,” while discussing her Starbucks collaboration. “When Howard Schultz offered to have me come into the Starbucks tasting room and create my very own tea blend, I thought that sounded like such a unique opportunity and fun to the tenth power. To share one of my favorite things with the rest of the world and support youth education at the same time is truly the perfect blend.”
Winfrey shared her exciting news with her fans via Twitter.
Every time a patron purchases a cup of Oprah Chai Tea Starbucks will donate a part of the proceeds to the Winfrey Leadership Academy Foundation.
Oprah Winfrey announced the collaboration at the Starbucks annual shareholders meeting in Seattle on Wednesday.
“Whoa Starbucks, and Teavana!” she screamed in her typical boisterous Oprah voice.
Oprah’s tea selections will be sold in loose leaf format or as lattes.
Is there anything the media mogul doesn’t have her hands in? She has a TV network (OWN), a magazine, her own TV show, and now tea–at Starbucks.
Will you be walking into Starbucks placing an order like this?
“I’d like a skinny Oprah. Hold the sugar, please.”
Do you expect that Oprah Chai Tea will become a Starbucks best seller?
Image via YouTube