Opera To Resell Flash Player 7 SDK

    September 7, 2006
    WebProNews Staff

Opera Software said yesterday it is adding support for Adobe’s Macromedia Flash Player 7 SDK in Opera for Devices SDK.

Flash Player SDK is the version of Flash Player developed for consumer electronics devices. The new functionality allows people who use Opera on portable media players, HDTVs, set-top boxes or game consoles use Flash 7 on those devices.

The Oslo, Norway-based company says adding support for Flash on consumer electronics provides a “desktop-like” browsing.

“Flash is an important rich content format on the Web, and in order for the browsing experience on a device to be as natural as possible, it is essential for Opera to support Flash,” says Scott Hedrick, Executive Vice President, Opera.

Previously, products like the Nokia 770 featured the Opera browser with Flash plug-in.. Adobe vice president of product managing and marketing Gary Kovacs called the agreement “an integral part” of building Web browsing experiences as more Flash-based content floods the Internet, and more people use devices other than traditional computers.

“Consumer electronics manufacturers are embracing Flash technology because of the rich user experience it can bring across devices,” said Kovacs.

The company says the Opera for Devices commercial evaluation kit for products can be requested at their website. The Flash Player 7 SDK is available by request only.

Adobe’s been busy recently swinging deals around its Flash Player clients. Last month, Adobe announced an agreement with Viacom, which owns cable networks MTV and Comedy Central, to develop and deliver Web and mobile content via the company’s Engagement Platform. Adobe’s Reader and Flash products are present on over 600 million PCs and devices, the company says,.

Viacom will incorporate Flash video as to push interactive content to mobile phone handsets via FlashCast channels from MTV, Comedy Central, Spike TV and Nickelodeon.

Adobe is currently celebrating the tenth anniversary of the release of the first Flash software. The Flash concept was born, says the company, of “the notion that drawing on a computer could be as easy and expressive as drawing on paper.” Ten years later, the technology is used to serve up armies of videos. In YouTube’s case, that translates to 100 million online videos per day.

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