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Oodle Partners with Lycos and Backpage

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We’ve gotten a sneak peak at a new press release coming out later today from classified search engine Oodle.

They’re announcing a new Oodle Partner Network and have signed up Lycos and Backpage as charter members.

Oodle search results are being incorporated into Lycos’ new classified marketplace, recently launched this week located at lycos.oodle.com.

“We’re excited about the launch of Lycos classifieds,” said Brian Kalinowski, chief operating officer of Lycos, Inc. “Not only can our users post classified listings for free but by partnering with Oodle, they quickly identify the most relevant listings, whether they were published on our site or elsewhere.”

Oodle results are also being added to backpage.com, a group of free community classified sites operated by local media outlets including newspapers, radio and television stations in 40 metro areas. This week results were introduced in Houston, Denver, LA, Cleveland, Tucson, Boston and San Antonio.

“We’re excited to include Oodle’s results in our local marketplaces,” said Carl Ferrer from VP of backpage.com. “If our users can’t first find it on Backpage, we’re happy to direct them to other resources where they can find what they’re looking for.”

The new network comes at the request of many Oodle partners who have been asking the company for more traffic. Oodle says its network is publisher-friendly as they do not direct the traffic to Oodle but send the visitor directly to the publisher of the ad.

The new Partner Network brings with it an API that allows others to add Oodle search results to their site.

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Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

Oodle Partners with Lycos and Backpage
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