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Oodle Mouses Into Orlando

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The online classifieds search site has extended into another metropolitan area, this time arriving in Central Florida.

Forty-nine cities now can use the Oodle search engine to sift through classified listings. The Orlando Business Journal noted that the home of Disney World and four other Florida cities, Fort Myers, Tallahassee, Tampa and West Palm Beach, have listings in Oodle’s index.

Oodle has over four million listings in its index, according to its FAQ. That number is growing even without the inclusion of listings from well-known classifieds service Craigslist. Oodle has stopped including Craigslist entries at the request of Craigslist, which had comprised about 20 percent of Oodle’s listings.

Even though search behemoth Google has been prepping what could be a classifieds-type service with Google Base, Oodle doesn’t seem terribly concerned. For Oodle, Base represents more listings it can index, according to the Oodle blog on Oct. 25th:

Today, a few articles have surfaced that Google will enter the classifieds business. Very cool looking product. We’ll definitely include Google’s listings in our index (unless they stop us which I very much doubt) . The more sources the better.

Based on previous reports, it now appears that Google is pursuing a dual strategy with respect to classifieds. They will both a) become a classifieds publisher by directly taking listings and b) incorporate classified listings published by other sources into Google Search, Google Local and Froogle. This dual position – as both a publisher and a search engine – is likely to spark a big debate.

David Utter is a staff writer for WebProNews covering technology and business. Email him here.

Oodle Mouses Into Orlando
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