Only 40% of Marketing Firms Using Google+

    April 4, 2012
    Mike Fossum
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Data from Social Media Examiner’s fourth annual survey of marketing firms business owners has shown that only 40% of marketers have been utilizing Google+, but that many claim that they’d like to start using the social network. Facebook is still the dominant social networking site in regards to marketing, with roughly a 90% adoption rate.

google+ marketing share

Social Media Examiner’s January survey queried over 3,800 marketers globally, from a group that was about equally split between B2B and B2C. Facebook for marketing is highest on the chart, with 92% of those surveyed naming the social networking giant as a tool they use. Twitter came in at 82%, LinkedIn at 73%, Blogs at 61% and YouTube/other video at 57%, to make up the top five social network marketing channels.

Viewership of social bookmarking/news sites dropped to 16% this year, down 10% from 2011. Usage of web forums also fell from 24% to 19%. Regarding photo sharing sites like Pinterest and Flickr, 21% of marketers use them, with 38% of those surveyed saying that they plan on using the sites more in the future.

Google+ came in sixth at 40%, though the survey shows that marketers with more experience (3+ years) used the network more (58%), than those with less experience (6 months or less), at 29%. It was noted that Google+ had only been in existence for 6 months when Social Media Examiner commenced the survey, since its inception last June.

The survey also revealed that 67% of marketers plan to increase marketing efforts using Google+, and 70% were interesting in learning more about the network:

goolge+ marketing chart 2

It would appear that Google+ is plainly new, and will likely gain more usership in time. Interestingly, in has recently been reported that Google oddly favors its Google+ less than Facebook in its search results.

  • http://www.razorcoast.com ian cleary

    The last report I read it stated that the average time users are using Google + is 3 minutes per month which is really low. So marketers may be testing it out but I’d question how many people are really using it and even more important how many are getting value from it. If you don’t get value you won’t come back!