Only 35% Have Watched An Online Political Video
While 81 percent of adults who are online have watched videos only 35 percent have ever watched a political video online according to a Harris Interactive poll.
When it comes to the type of political videos watched, 27 percent have viewed a news story about a campaign or candidate online, while 14 percent have watched a candidate interview and the same number a political speech. Only 11 percent watched a political advertisement and 10 percent a campaign video.
Breaking it down by party, Democrats are more likely than Republicans or Independents (40% versus 35% and 33%) to have watched a political video online. Democrats are more likely to have watched each of the types of political videos than Republicans.
More than half (56%) who have watched a political video say they did so to help decide which candidates to support, 50 percent have watched videos for candidates they already support and 35 percent have watched videos for candidates they knew they would not support. Democrats are more likely then Republicans to watch videos to help them decide who to support (59% versus 46%). Republicans are more likely to watch videos for candidates they knew they would not support (39% versus 31%).
Just 7 percent say they would watch a lot more of political speeches if more were available on the Internet, while 17 percent say they would watch a little more. Thirty-six percent would not watch more political speeches if more were available online. Even fewer would watch campaign ads if there were more online. Forty-one percent would not watch anymore while four percent would watch a lot more campaign ads and 10 percent a little more.
The poll concludes, "While YouTube may be taking over the Internet, it looks like campaign themed videos may not yet be ‘must see’ viewing. Campaigns probably don’t want to avoid going online, but they should ensure that they do not focus online on this medium – as a struggling campaign with insufficient funds may be wont to do."