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Online Video Viewing Doubles

Broadband drives rise

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The number of people watching online video through a browser has doubled over the past year, going from 32 percent a year a go to 63 percent today, according to a new ABI Research study.

ABI says the growth is due to the amount of rich content available in ad-supported format on portals and via social networks, along with increasing demand from people for video in both short-and long-form online content.

"Consumers are changing their online habits quickly," says research director Michael Wolf. "Broadband speeds have continued to increase at the same time that Hollywood has decided online distribution is a legitimate monetization opportunity that will increase total return on their video assets, and expand audiences."

"At the same time, easy to use content creation tools are being put into the hands of consumers and this has effectively created new forms of communication and entertainment."

All forms of content are leading to the increased rise of broadband video consumption, including long-form TV shows, and much of the longer-form content today is being watched by younger viewers.

When asked if they watched long-form content in the form of TV shows or movies online, close to half of those under 25, and 53 percent of those 25-29 said they do so once a month or more.

Older viewers are much more likely to have experimented once with online shows. Seventy-five percent of those over 65 who watch online video said they have never watched TV shows or movies online.

"Today’s younger consumers are developing habits that will mean drastic changes for the video entertainment market," said Wolf. "Many consume a large percentage or even a majority of their video entertainment through online distribution today, and we believe that this trend will continue to accelerate as more efforts are made to put this content on various non-PC screens."
 

Online Video Viewing Doubles
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  • http://www.protection-direct.com Barry

    I agree with this 100% I’m 21 and I was raised on an computer.  I spend most of my life infornt of one between my job and my house.  Almost every movie and TV show I watch is on my computer.  It is simply the wave of the future for information delivery.

  • http://www.siennapacific.com/woven-clothing-labels.html Rosana – Custom Clothing Labels

    Although I love watching videos online and hlaf of my life is dont via the web, the doubt of when video is too much, like for example those site helpers that pop at the bottom right of your screen and start talking to you.. I find it quite annoying, just like unsolicited music in a webpage…

    I hope marketers realize soon that there are a lot of people like me that just don’t want solicitors to jump on their headset without asking for permission.