Online Video Viewing Continues To Boom
DVR and online video continue to show considerable growth in the U.S., up 21.1% and 34.9 percent respectively, in time spent in the third quarter of 2009, according Nielsen’s latest Three Screen Report.
In Q3, the average American watched 31 hours of TV per week, with 31 minutes spending playback mode with their DVR.
In addition, each week the average consumer spent 4 hours on the Internet and 22 minutes watching online video.
The average consumer spent 3 minutes watching mobile video each week.
"Americans today have an insatiable appetite for not only content, but also choice," says Nic Covey, director of cross-platform insights at Nielsen.
"Across all age groups, we see consumers adding the Internet and mobile devices to their media diet – consuming media anytime and anywhere possible."
Online video viewing is also on the rise, with Internet users watching 53 more minutes of video online in Q3 compared to the previous year.
Time spent among overall mobile video viewers remains consistent, with teens reporting the most time spent on average watching mobile, at just over 7 hours per month. Older mobile video users age 45-54 reported viewing 3 hours on their mobile phones each month.
Social networks are becoming a popular source for online video. Time spent viewing video on social networking sites increased 98 percent from October 2008 to October 2009. Older demographics are also helping to drive the growth in video consumption with in social media. The 35 to 49 year old segment increased their viewership time by 37 percent and those over 65 increased their viewership 47 percent year-over-year.
Mobile video viewing continues to grow, with 15.7 million Americans viewing video on their mobile phone in Q3, an increase of 53 percent over last year.