Online Video Popular In Canada

    April 21, 2009

In February 21 million Canadians viewed more than 3.1 billion videos online, according to a new report from comScore Video Metrix.

The average Canadian online video viewer spent 10 hours viewing videos in February, an increase of 53 percent from their average viewing time last year.

"Canada’s high broadband penetration and tech savvy Internet users make it an optimal environment for online video to flourish," said Bryan Segal, vice president of sales, comScore Canada.

"The combined forces of reach, high engagement and ‘sight, sound and motion’ make online video a particularly attractive brand-building vehicle for online advertisers."

Google sites were the most popular video destination during the month with more than 1.6 billion videos viewed (52% share of all videos), and YouTube accounted for nearly 99 percent of videos viewed at the property.

Top Canadian Online Video Properties

Microsoft sites took the second spot with 55.6 million videos viewed (1.8% share), followed by Yahoo sites with 45.7 million videos (1.5% share).

More than 21 million Canadian viewers, or 88 percent of the total Canadian Internet population, watched an average of 147 videos per viewer during the month. Google sites attracted the most viewers with 18.2 million watching an average of 89 videos per viewer during the month. Microsoft sites grabbed 7.1 million viewers, while Facebook ranked third with 5.8 million viewers.

The average online video was 4.1 minutes long, up nearly 25 percent from the prevsious year’s 3.3 minutes.

Canada has the highest online video penetration of the five countries comScore tracks. (Canada 88%, France 82%, Germany 82%, U.K. 81%, U.S. 76%).