Online Retailers See Strong Cyber Monday Sales

    December 1, 2009

U.S. online retailers reported strong holiday sales results on Cyber Monday (Nov.30) 2009 compared to the same period last year, according to a new report from Coremetrics.

Cyber Monday sales were up 24.1 percent compared to Black Friday 2009.  Consumers spent more per online order ($180.03 versus $170.19 for an increase of 5.8 %) compared to Black Friday.

Total sales were up 13.7 percent compared to Cyber Monday 2008 with the average dollar amount spent per online order jumping 38.2 percent from the previous Cyber Monday ($180.03 versus $130.24), led by apparel retailers.


"We are seeing good online buying momentum because people are looking for the very best deals, and are going online for the most convenient way to shop," said John Squire, chief strategy officer, Coremetrics.

"We expect to see one more spike in online spending when the final ‘free-shipping-is-ending’ promotions are announced. Until then, retailers will watch consumer behavior very carefully to gauge what’s working well and what they need to adjust. The end result will be a boon to consumers, as retailers pull out all the stops to entice consumers to make that purchase."

Consumers purchased nearly 10 percent more items per order on Cyber Monday 2009 compared to Black Friday and nearly 30 percent more compared to Cyber Monday 2008.

Apparel retailers and jewelry retailers saw the biggest increase in the average dollar amount consumers spent per online order, up 26.4 percent and 14.3 percent respectively.

Sports apparel and gear retailers experienced a rise of nearly 55 percent in the number of new consumers visiting their sites. However the average dollar amount consumers spent per online order dipped slightly by 3.1 percent.

Department stores also had success attracting new consumers to their websites, with a 33 percent increase. Overall, the average order value was down nearly 17 percent.


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