Online PR Campaigns Being Outsourced To Search Marketing Firms

By: Andy Beal - December 12, 2008

If you want to optimize your Google rankings, who do you hire? An SEO, right?

If you need some web development stuff done, who do you pick? A web dev firm, right?

Now, if you want to implement an online public relations campaign, who do you turn to?

If you said a PR firm, you’d be wrong! And I can prove it with E-consultancy’s Online PR Industry Benchmarking report.

First, even PR firms don’t consider online PR to be their area of expertise–with 64% of UK PR firms confining online PR to a specialist division.

Maybe that lack of integration–and perhaps confidence– is why a whopping 49% of UK companies actually outsource their online PR to search marketing firms and web development companies.

Those that do outsource their online PR are anything but satisfied with the results–with only 48% of clients claiming to be either “very” or “moderately” satisfied.

If you’re interested in diving deeper into the data–and if you’re a PR professional, I’d suggest it be mandatory that you do–you can find the full report at the E-consultancy web site.


Andy Beal

About the Author

Andy Beal Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at

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