Online Population To Reach 1.5 Billion

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The global online population will grow from 1.1 billion users in 2006 to 1.5 billion in 2011, according to a new report from JupiterResearch, "Worldwide Online Population Forecast, 2006 to 2011: Emerging Economies Catalyze Future Growth."

Brazil, Russia, India, and China will be the main drivers behind the future growth of the online population. The expansion of Internet access in the U.S., Canada, Japan and Western Europe over the past decade has made for a mostly mature online populations and because of this Internet growth rates will be slower through 2011.

North America’s share of the global online population is expected to decrease from 21 percent in 2006 to 17 percent in 2011.

"China and India, given their large population base will provide the most substantial push to the worldwide online population," explained Vikram Sehgal, Research Director at JupiterResearch.

"In these countries, increased infrastructure development and relatively higher purchasing power from rapid growth of gross domestic product will coincide with increased consumer adoption of the Internet through 2011."

Online penetration will still be the highest in North America, measuring 76 percent by 2011. Western Europe will have a similar penetration rate.

"The Internet has clearly changed the way we have done business in the past decade – and by all indications, it will serve as the centerpiece of what is to become a truly global economy," said David Schatsky, President of JupiterResearch.

"Recognizing where the most substantial growth is expected to take place could result in a tremendous opportunity."


Online Population To Reach 1.5 Billion
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