Online Newspaper Traffic Up 10 Percent

More than 70 million monthly visitors

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While the newspaper industry continues to struggle, one bright spot is online visitors to newspaper Web sites increased 10.5 percent in the first quarter of 2009 attracting an average of 73.3 million monthly unique visitors, according to a report from Nielsen Online commissioned by the Newspaper Association of America.

Newspaper Web site visitors generated an average of more than 3.5 billion page views per month throughout the quarter, an increase of 12.8 percent over the same period a year ago (3.1 billion page views). The numbers are the highest for any quarter since the NAA began tracking data in 2004.

Nielsen Online

"Digital success has become a critical component of newspapers’ transformation, and these record audience numbers provide further proof that Americans continue to rely on the trusted newspaper brand for highly accurate news and information in print and online," said NAA President and CEO John F. Sturm.

"In an increasingly challenging media environment, consumers know they can turn to newspapers – whether in hardcopy or digital form – for insightful analysis and comprehensive reporting on the issues that impact their lives day in and day out."   

Last month the Hearst Corporation made the move to end the print edition of the Seattle Post-Intelligencer, going to an online-only publication. Since then SeattlePI.com has seen its readership drop to 1.4 million unique users in March from 1.84 million in February, according to Nielsen Online.

In addition, former staffers of the now defunct Rocky Mountain News announced in March they were launching In Denver Times, an online-only news site. Thursday they announced they "will not pursue the original business model," after failing to reach their goal of 50,000 paid subscribers.


Online Newspaper Traffic Up 10 Percent
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  • http://www.crearecommunications.co.uk Adam

    I guess that this really hammers home the reality that online newspapers will one day overthrow their printed counterparts. The ease of online news, accessibility and fact that it’s free and constantly up-to-date makes it a more convenient option, despite the temptation of a fresh, crisp newspaper in the morning…

  • http://linkdirs.blogspot.com/ SEO Link Directories (Eric)

    Interesting stats. Wait for a couple of years and online newspaper traffic will be doubled.

  • http://johnchow.com John chow the greates man in the world

    Hmmm…Wonder if I have such stats on my wordpress blog, I think it’s possible for me to earning much much dollar 😀

  • http://www.digitalsalesforce.com Digital Sales (Tom)

    10.5% growth is good, but considering the amount of revenue that newspapers are shedding each quater, it’s not going to do them much good. Online advertising revenue is still way below what the papers used to command from “premium” print advertising, so a 10% growth in traffic is not going to create a 10% increase in revenue. Things will probably get a lot worse for papers before they get better. My 2c.

  • http://www.caninedistemper.info Alexis

    This comparative report only proves that more and more people prefer updating themselves through the use of internet rather than subscribing for their daily newspaper. Who knows, maybe few years from now, all news providers will create their on website.

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