Online Holiday Spending Closes In On $20 Billion

    December 14, 2009

Online holiday spending reached $19.9 billion in the first 41 days of the shopping season, marking a 3 percent increase over the same time period last year, according to the latest report from comScore.

The most recent week saw above average online spending growth of 4 percent versus a year ago, two days shattered the $800 million mark in spending, led by Thursday, December 10, with $852 million.

"Although this most recent week of holiday shopping did not produce the first $900 million spending day, we saw above average growth rates including a strong end to the week," said comScore chairman Gian Fulgoni.

"Monday, December 14 – otherwise known as Green Monday – is likely to produce our heaviest online spending total for the season and represents our best opportunity to finally surpass that elusive $900 million spending threshold. The early part of this upcoming week should bring us the heaviest online spending days of the season before consumers refocus their attention on brick-and-mortar retail locations to finish up their holiday shopping."

Since comScore began tracking ecommerce spending in 2001, it has recorded thirteen spending days over $800 million, each has occurred in the past three holiday seasons. The heaviest online spending day on record was Wednesday, December 9, 2008. Of the top ten spending days on record, four happened in 2009, four in 2008, and two in 2007.

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