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Online Communication 101

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In the course of working with a fast growing business, you get exposed to many different people. Prospects, clients, employees, potential employees, vendors and consultants all bring different communication skills to the table.

That’s not news of course, but it’s simply amazing to me the lack of effort some people put into communicating effectively.

Here are my top 5 online communication pet peeves:

1. Emails asking for a call back and they don’t include a phone number in their signature, and many times, not a signature at all.

2. Phone messages with a name and a number and no reason for calling.

3. Phone messages and the phone number is read so fast, you’d think the person was in a contest for fast-phone-number-reading.

4. Email responses that acknowledge a problem, but do not offer any solutions.

5. IM exchanges that should really use email. Email exchanges that should really use a phone.

I’m sure I could spend some time thinking up more, but there are what come to mind on this great Friday afternoon.

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Lee Odden is President and Founder of
TopRank Online Marketing, specializing in organic SEO, blog
marketing and online public relations. He’s been cited as a search
marketing expert by publications including U.S. News & World Report and
The Economist and has implemented successful search marketing programs
with top BtoB companies of all sizes. Odden shares his marketing
expertise at Online Marketing Blog offering
daily news, interviews and best practices.

Online Communication 101
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About Lee Odden
Lee Odden is CEO of TopRank Online Marketing, a digital marketing and public relations firm in Minnesota that specializes in search, social and online PR consulting and training for companies worldwide. Odden has been cited for his internet marketing expertise over the past 10 years by the Economist, Forbes and U.S. News and contributed a chapter to the book, "Online Marketing Heroes" published by Wiley. For the past 5 years he has also been the editor of TopRank's Online Marketing Blog, a Technorati 100 favorite blog and one of the top marketing blogs according to Advertising Age. WebProNews Writer


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