Oneupweb Study points out Patently Bloody Obvious

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What is it that makes the Search industry press go all gooey eyed and giggly over a study that only points out what has been both patently obvious …

… and well documented in Search fora and media for years?

I have to hand it to Oneupweb on the release of their white paper that says that longer search phrases convert better (give me strength…) but with Clickz, and Danny Sullivan harping on about it one would be forgiven for thinking Oneupweb had a deal with Jupiter no?

Maybe Threadwatch should release some white papers and gain a little link love. Here’s a few thoughts:

  • Threadwatch study proves that the sun sets every day
  • Threadwatch study proves that black is indeed, not white…
  • Threadwatch study proves Search press is easily manipulated
  • …and i guess im just as bad, as i’ve now linked to it aswell :-)

    Link: Oneupweb Study Finds Longer Search Phrases Convert Better Than Shorter

    Nick Wilson is the publisher and founder of Threadwatch.org.

    Threadwatch is a group blog, or forum if you prefer, focusing on Marketing and Related Technologies – News and discussion for those that make their living on the WWW – Register here to participate.

    Oneupweb Study points out Patently Bloody Obvious
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