“One Laptop Per Child” A Trendy Search Term

    November 21, 2007

Due to its charitable goals, the One Laptop per Child (OLPC) project deserves a thumbs up.  But due to higher-than-planned prices and mixed reactions from would-be recipients, I wasn’t sure that it would get – issues of “deserve” aside – much money.  Turns out it is, at least, receiving a lot of traffic.

Heather Hopkins Hitwise authority Heather Hopkins writes, “Last week, there were more than two and a half times more US Internet searches for ‘one laptop per child’ than for ‘laptop’.  It was the top search term that included the word ‘laptop’ last week though it still trailed the higher volume search term ‘laptops’.”

Granted, those searches don’t necessarily translate into purchases; Hopkins (as well as just about every news outlet with which I’m familiar) has documented that the American economy isn’t exactly in a robust state this holiday season, and the DJIA is down another $211 today.

Yet Hopkins reveals, “The top website visited after laptop.org last week was laptopfoundation.org – to which the ‘participate’ link leads from laptop.org.”  And that’s a pretty good sign that people are indeed putting money towards the project.

It wouldn’t be surprising if a few more dollars are spent on Thanksgiving, either.