One Click Web Sites

I just got an email about a service called Posima.

The Web application software is for small businesses and non-profits to create and manage their own sites. It’s similar to blogging tools. What’s nice is that you can build in e-commerce functionality. They’re also wisely going the 37 Signals route and are charging $35 a month right up front. This fills a nice void in the marketplace for small businesses that might want to set up a site but are not interested blogging – even though blogging is far more discoverable.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.