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On Yahoo’s New Small Business Websites

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One thing about Yahoo’s new template website offering (free and connected to a listing in Yahoo Local) is that …

… from the standpoint of basic utility, these “simple” sites will often outdo the overly elaborate but stupid sites small businesses sometimes invest in.

Generally speaking, I think a template site is not good enough. But it’s better than the site I tried to use yesterday, for example. A chain of four animal hospitals in Toronto has a pretty-looking website. That’s nice. But it doesn’t have phone numbers anywhere. When you click “contact us,” you get a form. So it takes a couple more searches and clicks to find a listing (on some other site) that actually has the phone number, and a little while longer confirming that the place you really want is the place that’s listed. It makes my head hurt sometimes.

Anyway, go Yahoo. Who said the era of “the Internet with training wheels” was over?

Reference link: Yahoo Offers Free Business Web Sites

Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients’ paid search marketing campaigns.

In 1999 Andrew co-founded Traffick.com, an acclaimed “guide to portals” which foresaw the rise of trends such as paid search and semantic analysis.

On Yahoo’s New Small Business Websites
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