Omniture Adds Social Media Optimization Tools

Social media optimization is barely a buzzword, but that hasn’t stopped Omniture from adding a SMO tracking tools to its latest release of its SiteCatalyst web analytics package.

SiteCatalyst tracks incoming links to see how a site’s content is spread, how fast it ages and stops generating inbound links, and what day and time is most likely to generate interest from blogs and social networks.

Sounds neat, if I ever get to the point that I can afford any of Omniture’s solutions, I’ll give it a test drive and let you know what I think. Anyone using it?

ClickZ has more details.

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Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.