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Older Women The ‘Dominant’ Demographic On Facebook

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[ Social Media]

Yep, you read that headline right. According to MediaPost, women over the age of 55 are the fastest-growing user group on Facebook over the last three months. This is significant considering how rapidly Facebook has been growing these last few months (600k users a day!).

The study also reports several other statistics that marketers should take note of:

  • Women make up 56.2% of Facebook users—outnumbering men in almost every age group
  • 25% of U.S. Facebook users are over the age of 35—considering that Facebook started as a college platform, this is very surprising.
  • 45% of U.S. users are over the age of 26—this isn’t as surprising as you take into account that this is now about the average age of early Facebook adopters.
  • Teenagers only account for 12% of Facebook users. This actually made my jaw drop. I would have thought teenagers would be the dominating age demographic on a social site like Facebook.

Are you surprised by these statistics? How will this affect your marketing strategy?

Comments

Older Women The ‘Dominant’ Demographic On Facebook
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  • http://www.webprogramminglounge.com/ Judith Clarke-Copeland

    My children and all of their friends seem to occupy MySpace. My mom and her friends seem to occupy Facebook. Why?

    Facebook is pretty easy without too many options. This makes it easy for those who lack time to spruce up their page for a unique look or those who are technologically confused to learn how to use it. Everyone’s profile is pretty much the same look. To fill it out, answer some easy questions and BOOM it’s up. Add on a few apps and BOOM you access it.

    MySpace is very customizable and you have to be a bit more savvy to know how to change the look of your page. That is why I prefer MySpace to Facebook – my profile can be as unique as me.

  • http://www.proxy-uno.info/ Proxy Comm

    Nothing wrong with that….it’s nice to see some mature people on a social site like that versus the Myspace children…

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