Old Spice released a new commercial during the AFC Wild Card game between San Diego and Cincinnati on Sunday, and to the dismay of some folks, the commercial didn't feature the familiar face of Isaiah Mustafa from "The Man Your Man Could Smell Like" commercials. Instead, Old Spice went a different route and debuted the "Mom Song" commercial. The commercial has been very successful after being uploaded to YouTube and has reached almost 1.5 million views so far.
Since Old Spice has a reputation for being more for older men, the company attempts to appeal to a younger age bracket with the "Mom Song" commercial by suggesting that teenage boys who use Old Spice will become men. "I didn't see it coming, but it came in a can, my sweet son sprayed into a man," one mom said in the commercial as her son left to go on a date.
According to the commercial, the body spray is so successful at turning boys into men that it has moms everywhere are freaking out, and we aren't talking your run-of-the-mill "My little boy is all grown up...time to down a pint of ice cream" freaking out, either. The commercial shows moms weeping and going into stalker mode while checking up on their sons. We see everything from a mom clinging to the bumper of her son's car to one mom hiding under couch cushions while her son is making out with his date.
Check out the full Old Spice "Mom Song" video below.
As you can see below, the Twitter response to the video was mixed. Was Old Spice's "Mom Song" video just the right amount of funny or was it too over the top for you? Add your thoughts on the commercial in the comments section below.
My mom just showed me that new Old Spice commercial with the creepy mom song and I am literally in tears I can't stop laughing
— N ❂ L L (@GetToNollMe) January 6, 2014
The "Mom Song" Old Spice commercial is funny...and it creeps me out...at the same time.
— George Rigby Jr (@grigbyjr) January 6, 2014
The Old Spice Mom Song commercial gives me the Willies.
— Doug Bush (@DougBush2) January 6, 2014
Image via YouTube