Did Apple rip off band and interesting video makers OK Go during Tuesday's big iPhone 6/Apple Watch event?
The band sure thinks so.
“The videos speak for themselves and you can draw your own conclusions,” says band manager Andy Gershon, according to Bloomberg.
You probably didn't see it, because Apple couldn't get its shit together yesterday and totally bungled its livestream, but the company showed a short video called "Perspective" during the event. Through the use of tricky camera angles, Apple was able to achieve some neat wordplay by manipulating spacial relationships and objects. The whole premise of the ad was to honor "those who have always seen things differently." Check it out:
Do you remember OK Go's June song "The Writing's On the Wall"? Like most OK Go songs, it got a lot of attention thanks to an innovative music video. It has amassed over 10 million views.
So, what do you think? Is Ok Go right? Did Apple rip them off? Gershon provides more evidence to Bloomberg:
He says the band met with Apple in April to pitch that visual concept as a potential video collaboration. Apple declined, so the band made its own video. Apple then hired 1stAveMachine, the production company behind OK Go’s video, to make a video for its iPhone launch event; it also used the same director.
Apple didn't get to where they are now by not being crafty, that's for sure.
Apparently, the band is looking into legal action – but that's going to be tricky. OK Go's not the first to manipulate objects and angles, and although Apple's ad bears a striking resemblance to parts of OK Go's video, it appears that Apple simply riffed on a concept. Still, OK Go may have a case. If nothing else, it may become a bit of a hassle for Apple.
Image via Apple, YouTube screenshot