Obama Endorses Apple for Cult of Personality of Staff

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Obama Endorses Apple for Cult of Personality of Staff
[ Social Media]

Writing about the Obama campaign’s new organizing app, Dashboard, there was something blindingly apparent to me: the President’s campaign staff really has a jones for all things Apple.

In another sign that Apple has triumphantly branded itself as the Company of Cool, the computing devices featured on the Dashboard homepage are slightly modified devices resembling the unmistakable design of Apple’s Mac:

Obama Mac

Here is the promotion photo from Apple’s Mac page:

Obama Apple

Dead ringer, eh?

But it doesn’t stop there. If you’re gonna hit the campaign trail, take your White House-endorsed iOS device with you:

Obama Apple iPad iPhone

Coincidentally, the only image I could find of the iPad and iPhone propped up against each other in a similar arrangement was from the page for the official iOS apps for the Democratic Party:

Obama Apple iPad iPhone

For somebody that plays down his cool factor by frequently citing what a dorky dad he is on the talk show circuit, Obama’s campaign staff’s use of images of products by Apple, the Company of Cool, certainly isn’t playing along with that message.

Obama Endorses Apple for Cult of Personality of Staff
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  • http://JuliaCuriel.com Julia Curiel

    Drew, I don’t know if you remember me or not. I’m Olivia’s friend. Great article; I’m only sad I’m just now seeing it! I stumbled across your article in researching whether or not the President endorses Apple. I heard they were allowed to evade paying 36 billion dollars or so in taxes, a fact I discovered after my iPad was updated a couple of weeks ago and a password was installed without my consent. Since this latest update, certain YouTube videos will not play and occasionally in researching negative press for Apple, I’m re-routed to pages to purchase more Apple products. Most recently, I’ve decided to use a non-“Apple-Approved” internet browser, only to discover this is not possible with Apple products. Naturally, I now harbor concerns about the massively unchallenged popularity of the brand. Thanks so much for having pointed out this connection for us! I hope others catch on soon.

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