NYTimes.com Seeks Fresh Talent as it Preps for Redesign

    December 6, 2004

The New York Times today put out an internal call via email to the newsroom staff in search of an experienced editor …

… to manage the day-to-day operations of the hard-news sections of the NYTimes.com site. The email also notes that the Times in 2005 will roll out its first redesign in four years. The email, penned by Glenn Kramon, Associate Managing Editor for Career Development, is notable because it shows how the online news environment has changed and how big media recognizes the need to adapt…

“Next year, the site will embark on its first redesign in four years in an Internet environment that has changed dramatically. Back then there were no Google News or RSS feeds, or even much broadband outside the workplace. Also, video’s time on the Web hadn’t really arrived. The growth of new technologies like Google News and RSS represent major challenges and opportunities for our storytelling. How we respond will be critical for the long-term health of NYTimes.com.”

For as long as I can remember, the New York Times has been an online news innovator. They were one of the first major newspapers to launch a Web site back in 1996 and a pioneer in RSS, thanks to their partnership with Userland. I am sure this is a sign that they will continue to innovate. If you’re a journalist interested in learning more about this opportunity, email me and I will send you more info.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.