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NYTimes.com Traffic Booms After Dropping Select

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One has to wonder what kind of traffic and ad revenue the New York Times gave up while its Times Select subscription model was in place.

Visitorship to the Grey Lady jumped impressively in October 2007. Metrics from Nielsen Online cited in Editor & Publisher cited over 17.5 million visitors to NYTimes.com for the month. In September, the Times drew 14.6 million visitors.

Times Select operated as a subscription service from September 2005 to September 2007, when the publisher reopened that walled content to readers. They had plenty of motivation to do so, as Hitwise analyst Bill Tancer observed in August 2007:

The top website visited after www.nytimes.com last month was select.nytimes.com, receiving 8% of the site

NYTimes.com Traffic Booms After Dropping Select
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