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NYT on Yahoo’s Media Plans, Bloggers

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Saul Hansell, in a multi-page New York Times story titled “It’s Not TV, It’s Yahoo” describes Yahoo’s new media plans and a few of those leading them.

In doing so, he does something that many journalists neglect. He looks at the company’s overall strategy. You know, the stuff that makes us different than those we’re so often compared with (Microsoft, Google, etc.):

Mr. Semel describes a strategy built on four pillars: First, is search, of course, to fend off Google, which has become the fastest-growing Internet company. Next comes community, as he calls the vast growth of content contributed by everyday users and semiprofessionals like bloggers. Third, is the professionally created content that Mr. Braun oversees, made both by Yahoo and other traditional media providers. And last, is personalization technology to help users sort through vast choices to find what interests them.

Hey, check that out… Terry’s talking about bloggers.

“You are not going to have 1,000 channels, you will have an unlimited number of channels,” Mr. Semel said. “So you aren’t going to use a clicker to change channels.”

Anyone who’s been reading a lot of blogs for a while understands what an unlimited number of channels feels like. It’s not “just a search problem”, is it?

As the amount of new stuff out there mushrooms even more, what do you think Yahoo could to do help make it easier to find the content you want?

Reader Comments

Jeremy Zawodny is the author of the popular Jeremy Zawodny’s blog. Jeremy is part of the Yahoo search team and frequently posts in the Yahoo! Search blog as well.

Visit Jeremy’s blog: Jeremy Zawodny’s blog.

NYT on Yahoo’s Media Plans, Bloggers
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