Nvidia’s Tegra 4 Isn’t Finding Support Among Smartphone Manufacturers [Rumor]By: Zach Walton - February 1, 2013
The major tech at CES 2013 wasn’t the 4K HD TVs or that awesome water display, but rather mobile processors. Nvidia, Qualcomm and Samsung all announced their respective next generation processors that will be powering smartphones and tablets in the near future. One of the companies, however, may be having some trouble in getting companies to support its latest processor.
Digitimes reports that demand for Nvidia’s Tegra 4 processor has been weak among OEMs. In fact, the only OEM confirmed to use the processor so far is Toshiba. The other major players, like Asus and Acer, are reportedly still undecided on which processors they will be using:
Asustek Computer and Acer, which have been aggressive about the tablet market, have not yet decided whether to place orders for Tegra 4 as their focuses have already turned from 10-inch and above tablets to the 7-inch entry-level segment.
Nvidia’s previous mobile processor – the Tegra 3 – is being used in devices like Google’s Nexus 7 and Microsoft’s Surface. It still enjoys relative popularity among OEMs so Nvidia may start focusing more on its previous generation processor while it waits for Tegra 4 demand to increase. To do this, the company is reportedly considering dropping the price of the Tegra 3 so that more OEMs start using it.
Relying on the Tegra 3 is only a temporary solution, however, as Nvidia needs to kickstart Tegra 4 demand. It may be able to do this by working with Google again on the Nexus 7 refresh that’s rumored to becoming later this year. Having the Tegra 4 in such a high profile device would only help Nvidia’s case.
Of course, all of this is rumor for now, and Tegra 4 devices won’t even start popping up until later this year. Nvidia still has some time to get people behind its latest mobile processor.