The North Face and the National Park Foundation, the official charity of national parks in the U.S., said today they are participating in the launch of Facebook Deals.
Beginning today, The North Face will donate $1 to the National Park Foundation for every individual who checks in at one of America’s nearly 400 national parks or a North Face retail location.
The campaign will continue for one year and will result in a donation of up to $150,000 to the National Park Foundation. It is one of the first participants in the launch of Facebook Deals. A new feature introduced today by Facebook, Deals gives people the ability to find interesting and valuable offers in their community.
“We couldn’t be more excited to be working with our partners at the National Park Service, and our friends at The North Face and Facebook, to give people everywhere the opportunity to use this unique technology to support their parks,” said Neil Mulholland, President and CEO of the National Park Foundation.
“Together we are able to encourage people to get out and experience these treasured places, use technology to share them with their family and friends, and ultimately help strengthen our parks for the future.”
The potential $150,000 raised will go to support critical Foundation programs ranging from educating youth about national parks on topics including climate change, to supporting national parks as they reach out to the diverse and underserved communities around them.
Users can search for the national park or The North Face retail store near them using the latest version of the Facebook for iPhone app or by visiting touch.facebook.com from their HTML5-enabled mobile device.