Nokia Purchases Enpocket
Nokia hopes to improve its mobile business with a definitive agreement to acquire Enpocket, which offers cell phone marketing technology and services to advertisers. Financial details of the purchase were not released.
"Nokia has already announced its intention to be a leading company in consumer Internet services and we believe that mobile advertising will be an important element in monetizing those services for our customers and partners. Enpocket’s mature leading edge platform and people expertise are a strong fit with Nokia existing capabilities in the mobile advertising market," said Tero Ojanpera, Chief Technology Officer, Nokia.
"This acquisition is a game changing move to bring the reach and depth of Nokia to organize the market across the world, and make it easier for an ecosystem to develop."
Enpocket is a privately owned company that launched in 2001 and is headquarted in Boston, Massachusetts. The technology that drives Enpocket platform is a mobile advertising campaign management and delivery system. The platform can provide mobile advertising across multiple formats including SMS, MMS, mobile Internet advertising and video.
"Effective interactive advertising on the mobile device can create tremendous value for the mobile industry while bringing new Internet services to people around the world," said Enpocket President and Chief Executive Officer, Mike Baker.
"Enpocket and Nokia are combining to provide the leadership needed to define, build and standardize globally the business of mobile advertising so that brands can easily and efficiently engage consumers on their personal devices."