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I do a lot of internet marketing/SEO/PPC management for law firms, many of which handle mesothelioma cases. While it's true, they typically do have deeper pockets than most online advertisers, a lot of the revenue that PPC services are making is off of what I call "the idiot click".  Even with the ad text as clear as "Mesothelioma Diagnosis?" You would not believe how many $17-65 clicks we have gotten, followed by a request for a case evaluation with the subject "What do I have to do to get mesothelioma"....well for starters, die in two years. People actually click these ads hoping it is something that they can contract. One gentleman even said "well, if I did only have two years to live.....would I get the money before then?" Rest assured, in some dark garage in middle-America there are gatherings of idiots huffing asbestos fibers out of a trash bag. Amazing. Please only contact these firms if you're actually diagnosed, save yourself some embarassment. www.fleming-law.com/3-1_practice-area.cfm