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What's Better: PPC or SEO?
Pay-Per-Click vs. Search Engine Optimization76 comments Monday, December 28, 2009
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76 Comments
Thanks for this awesome
Thanks for this awesome post. I was looking for this kind of information. Please continue writing....
SEO-PPC
I have been trying to get in PPC...I have done a lot of SEO things but still the position in Search engines is not that well....can anyone suggest me what strategy should i follow for PPC...should i go for yahoo ppc services or Google Adwords...which is better my website is www.thomex.com please visit once and suggest me ideas for better promotion strategy....
Thanks
PPC or SEO?
Very interesting post - Might be old new, but it was new to me.
I don't think I could sit and debate this because it's almost like saying, "What's more important: Money today, or money tomorrow?
great strategies
ppc in system is great deal to make your site popular and its results comes in instant. if you have proper strategy the n ppc is beneficial.
and if you have no strategy then SEO door is always open. and it take more time get ROI.
SEO IS Better
Effective and SEO can bring more traffic and sales at a much lower cost than PPC. Anyone that disagrees, frankly doesn't know better. For example, for competitive terms, PPC costs can easily cost $800 a day to generate traffic (and MAYBE sales). Over a year even at a basic rate like this, you would be spending almost $300,000 a year in clicks... Think about how much better this money could be used in growing your site and optimizing it for the search engines. From my experience SEO wins hands down. If you don't believe let me know and I'll prove it to you.
Honestly the ROI for good
Honestly the ROI for good SEO / SEM is far greater then PPC. PPC has a low ROI.
PPc is more important, It's
PPc is more important, It's also has targeting advantages.
PPC Vs SEO
Personally I do both SEO and PPC.
SEO is a MUST for a website (of cos the cost is important), while PPC is an add-on when I feel comfortable.
Don't you think that Yahoo PPC is cheating?! The stat of "clicks" is very doubtful and that's why I only do PPC on Google.
both
I would chose seo cause at leats i can do most free unlike PPC which can cost hundreds of dollars per month
PPC or SEO
I agreed with the sentence money today or money tomorrow. A combination brings very good results but if like me you are in an over saturated market SEO is then the only way to go
SEO
I use seo the best one compare with ppc. For seasonal trafic and search results then ppc is good one. but life long trafic and search results then absolutely seo is the best one.
PPC vs SEO
I can see where they both have their place... the thing I find difficult is understanding PPC and how it works. I tried it for one of my businesses but found it to hard to use and to hard understand... a couple of hundred dollars later and no new business; left me thinking that this is just a money grab for the people that run it.
I have to put PPC in the same scam category... if it sounds to good to be true then it most likely is to good to be true. I always find that people that have to make things difficult to understand have an underlying reason for this and face it... the harder it is for people to learn to use or apply and the longer it takes someone to use it effectively... the more money the owners make.
Still prefer SEO to PPC - for long term wise.
I haven't really try PPC but have heard of those horrible story on PPC [Google Slap], i am not sure whether will it be a better choice between SEO.
But as some suggested, i prefer getting long-term result after some hardwork once hit top page and move to other keywords.
This way, i move on to other keywords knowing that the keywords that i the top page will bring me cash in long-term without spending on it anymore. Perhaps adding a few links here and there. [By there time, we should have more than enough money to outsource]
But i will love to try PPC one day and maybe it will change my mind on PPC.
PPC or not?
I was spending PPC money for years and not seeing the results I needed. Now I focus on SEO and things are improving, I wish I focused on SEO earlier.
PPC or SEO
I focused on SEO and I am still here. I know folks that chose the PPC path and they did not make it, so in the long run I think SEO is the way to go.
It should be PPC and SEO
I always believe in two. For many (almost all) cases I have got excellent results from PPC campaign for new sites. Initially during the launch of any site I design the site confirming the SEO requirements, then optimize the site for SEO. Then start following the site submission, niche marketing submission to online yellow pages etc. At the same time I start circulating PPC ads. All time I got instant response from PPC campaign first and slowly slowly I catch the flow from the organic results.
Once I did a online campaign for a newly launched Car site. From the very first day we started getting leads from the PPC campaign but from organic search results it took 15 days time to generate desired results.
Hence I can not ignore the importance of PPC campaign as well as the requiremants of SEO.
Both
You PPC when you site is new and u are in sand box and want to get results. as the SOE goes up you lower the PPC. When they are even you lower your PPC
PPC to me is the filler until SEO is where you want it to be
but i do believe both as important parts of marketing
you don’t want to ignore one - you want as many marketing option you can to promote you product
why limit yourself to just one option
it is likeif u do seo and all u do is link build, u are limiting yourself to only one option instead of the whole picture
Some times you need to be
Some times you need to be expertise in Ppc .But I want to spend my money on outsourcing .It will coast you less and you can slo train them as per your requirement
This is apples to oranges
This is apples to oranges and kind of surprising that SEOs would debate.
PPC is instant, but at a price.
SEO is a process, and provides better roi over a much longer term.
You need both, but can scale back ppc when seo results are working adequately.
what about conversions?
All other things being equal, SEO is more valuable than PPC, according to the bulk of these comments.
But the article emphasized that PPC trumps SEO when it comes to converting web visitors into paying customers.
I can't comment on the veracity of the data used to support that conclusion, but if it's a valid conclusion, how do you SEO enthusiasts respond?
If SEO brings legions of visitors to my site, but they're not serious shoppers, why should I get excited?
If PPC brings a handful of visitors, but I actually make money selling my product or service to them, I think I'd find that more valuable than attracting many gawkers who bounce.
PPC or SEO?
Both PPC & SEO have their own advantages and disadvantages.
I would like to run PPC campaign new websites for my client which gets immediate exposure and sales. Will be helpful to find the exact keyword combinations which can provide conversion.
Ultimately I would like to do SEO, which will be permanent solution to the site and less investment. If you think about longrun results then it is better to choose SEO.
PPC Vs. SEO
All the valid metrics out there support the dominance of SEO over PPC for business in the long run.
Let's face it, most companies like ours can provide PPC or SEO services to Clients and be profitable. It comes down to servicing the Clients best.
SEO allows a company to build a 'Brick and Mortar' online overtime that becomes immensely powerful and profitable. SEO placement goes across ALL search engines and other online presences, while PPC will only populate that Search Engine and its affiliates that you are paying.
SEO is 100% of the time up and live on 100% of the search engines.
PPC is up only as long as your daily budget holds up AND is only on part of the internet.
SEO: Full Time, ALL of the internet.
PPC: Part Time, PART of the internet.
90% of the time SEO is the way to go and that is what we recommend to our Clients. As mentioned earlier, if time is of the essence, SEO can still deliver, but it may pay to provide PPC to that Client as well.
Recently we worked on a project for the Manny Pacquiao on German and Asian internet streaming site, pay per view. On this project we relied heavily on PPC because we needed placement at the last minute and it was a one-time event.
SEO (Search Engine Optimisation)
SEO every time!
Who's this Churchill
Who's this Churchill person..and what's this bogus study they are referencing?
These PPC guys are REALLY tiresome. They remind me of the people doing AIDS research and how they kept trying to convince the public that AIDS was a hetero disease in order to get funding. So where's the frigging epidemic?? Now we got the Green movement and the H1N1 vaccinations..Did you know that recycling plants throw all the garbage into the machine and it does the separating? So what are those 3 colored garbage cans we keep putting our stuff out in? I guess someone made a lot of money on that sweet deal. How about some real data for a change.
On any given month there are "only a couple of 100K advertisers using PPC on Google." (OMMA) If the product is so successful why are the number of advertisers so small? H'mmm. Could it be that unless you have a huge markup on your product you will never recover the income lost on PPC?
If PPC is so incredibly successful corporate america must be hiring PPC people like crazy. http://www.emarketingsilo.com/
I guess not... Flatline.. as in get out the paddles that industry is headed for the morgue.
And back to Mz Churchill. I guess she doesn't know that "Offsite SEO" will get a first page placement the next day, in the organics where 90% of the public is looking. I guess she doesn't realize that a tower page of content will provide hundreds of thousands of long-tail high conversion traffic..on and on.. and on to the end of the universe. I'd like to see that occur with a 25 word Pay Per Parasite ad where Google is doing everything in its power to use up your monthly spend next to totally unrelated searches.
Ask anyone in corporate America. With PPC... "that dog don't hunt. He just comes home with an empty stomach every month."
Long Haul or Short Term?
IF you are a company that offers services and goods that intend on being around for a LONG while. Then SEO is the way to go.
We have to stop thinking like 20th century conglomerates ideals of marketing. We have to return to the old 19th century model of making a relationship with your customers. This is what online offers. It is not just a fast, hard sell buy it now situation. People want to be known as people.
Now if you are making a site that will not last due to a limited offer or exclusive supplies of goods, then by al means do PPC. As you will not spend very much overall as you might only be there for a month. A year of PPC in competitive word or phrase searches would kill the profits. I know, just in one week a company that I told over and over do not use PPC, wasted 6k and had NO sales from it. They were NOT a company that was modeled off of the quick sale on a short term item. So it was not what they needed.
As far as I am concerned, if you are in it for an offer that is short-term, go for PPC and then can it immediately when done selling. But if you want to have a long-term relationship get that SEO, make that social connectivity and ACTUALLY listen and answer the people. MAKE it social, don't ACT like it.
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Depend on competition
For established site there is no reason to use PPC but for new comer there is no way except PPC in order to penetrate the market. However the success of marketing highly depend on the products or services we offer to the public.
What Can You Achieve?
Who in their right mind would not want to be number one in organic search?
The beauty of this business for google is, there can only be one number "one". There rest have to pay. So for all those who can not be number one there is all this hype (justification) for why it is ok to pay to be number one. It kind of reminds me of all those people who will tell you why it is not all that great to be rich, but I never see rich people wanting to be poor. So the best people to ask are the ones who are already number one on organic search. The easy and simplicity of PPC, makes it perfect for the all those who are not number one. What a great business for the search engines. Organic Searchs is the engine that drives the PPC business. Without it, there would be no PPC business. Could anyone imagine a search engine that would only present PPC? Would anyone want to use such a product? Has anyone ever built a business plan around this concept, never mind even attempt to market such a product? We if you ask me SEO should always be the first thing you try to do, but search long an hard for a great SEO company to hire, unless you have the time and money to invest for in house expertise.
nice title
I like this topic. in my opinion SEO is more important than ppc:)
PPC v/s SEO
The importance of SEO can never be underestimated. If The SEO on your site is ethical and done according to the rules then you have a listing in the SERPs for a long time.
Though PPC is more agile and gives a quick presence but the presence lasts only till you are willing to pay.
The patient and persevering efforts of SEO keep paying you dividends in terms of targeted and relevant visits.
With Real Time Search coming in I think website owners would prefer spending on the online PR team rather than PPC.
Ideal way of ensuring your online presence on the search engines would be - have a good online PR team in house, Get the SEO done ethically according to the algorithms.
They are equally important, but SEO helps with Social.
Great discussion. Now I must first state that my perspective is always geared towards SMBs, so it is very bias. Nonetheless, I am going to go out on a limb and say that they are either equally important or SEO is a tad bit more important for SMBs. The reason being, most local small and medium-sized businesses clients are over 70% repeat and referral (word of mouth.) New customers represent less than 30% of a successful SMB's clientele. When you combine the fact that SEO also typically includes an enhanced social media presence, it only makes more sense to focus on building the word of mouth presence (social media and SEO) as heavily as the paid performance based Directional Media presence (can someone say "Online Yellow Pages".)
I believe they are equal if anything. It takes directional media to bring in the new clients. It has always been said that the larger SMBs will do both if they are the hyper aggressive local marketer. Now comes the challenge of finding a single source that can help them accomplish all the above.
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Cheers,
Mike Stewart
www.DallasGoogleGuru.com
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