Facebook Highlights Efforts on Disabling Deceptive Ads

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7 commentsFriday, November 6, 2009

Facebook Blocks More Ad Networks

Facebook Highlights Efforts on Disabling Deceptive Ads

7 Comments

By jtr02a (WPN reader) - Mon, 11/09/2009 - 13:05

Bonjour!

I'm not sure what "The Perfect And The Average" comment is all about... over my head... but I'm happy Facebook is giving the boot the deceptive ads. Having crappy ads doesn't just frustrate the consumer, it actually greatly impacts Facebook's credability. When you only (or mostly) serve crap ads, your users will learn to simply ignore them. Take MSN/Google/Yahoo, for instance; they carefully vet all of their CPC ads prior to posting them to ensure that the content is not mis-directing. If you tell someone they can take an IQ test for FREE, and you'll just shoot them a Text with the results, then you have a MASSIVE amount of fine print that, essentially, states the opposite and that you'll be charged $100/mo for the rest of you life if you submit you cell number (billed via your phone bill), you're going to get some very heated customers. Those customers at best will ignore any future ads from the source (Facebook) or at worst will dedicate their life to destroying Facebook for hosting an add that cost them a lot of money and time.

Personally, if I see an ad for a company or website on Facebook, I think they are not legit b/c that is about all I've seen. Just my two cents on the subject.

By Philippe Gadeyne (WPN reader) - Mon, 11/09/2009 - 11:17

Kudos Facebook

I an glad to see that Facebook is finally taking a stand against the plethora of misleading advertisement on its network. Companies that constantly mislead the public have no place on social media, they pollute the network and create suspicion for the legitimate advertisers.
Unfortunately these unethical companies have been pushed out of traditional marketing channel like telemarketing because of similar unsavory practices, or their spam is now blocked. They are looking for new venues and social network offered them a perfect environment. I am glad Facebook is taking a stand, they finally understood that they have more to lose than just advertising revenues.

By cgbutton (WPN reader) - Sun, 11/29/2009 - 09:13

I think you miss the

I think you miss the point.

Its not so much that companies are misleading the public when they advertise on Facebook but much more the point that Facebook is misleading companies.

Nobody reads a Facebook ad.

Thats the point.

By cgbutton (WPN reader) - Sun, 11/08/2009 - 14:42

Advertising on facebook is nothing short of a marketing myth

Facebook is a social forum and should not have any advertising on the internet at all. If you went to a party how would you feel if somebody started to try and sell you toothpaste? Its just not the done thing at social gatherings. People go to a party to meet people and have fun. The last thing they want is to be distracted by advertising.

ALL advertising on facebook is "deceptive". Not jsut one or two adverts. Furthermore to advertsise on Facebook is nothing short of a waste of money. Facebook is the "deception" not the ad. FAcebook is a non-goal directed forum and as such nobody reads adverts on facebook and those that do are doing it only when distracted. The average time someone spends on a facebook advert is more often than not only less than a few seconds whereas a google or yahoo or MSN advert, or indeed any other goal directed forum, is usually over a minute.

In short, facebook refuse to acknowledge that their users are not goal orientated and as such cannot possibly serve the advert Facebook are collecting money for. All serious business users should in my opinion avoid Facebook. Its the biggest marketing myth around right now.

By jtr02a (WPN reader) - Mon, 11/09/2009 - 13:09

I Concur

After using $250 of "Free" Ads on Facebook, I completely agree. My Bounce Rate were CRAZY and time on site was next to nothing. Total crap traffic. I promply discontinued use prior to the coupon reaching it's full value and being billed for the nonsense. Good points.

By Jeremy (WPN reader) - Sun, 11/08/2009 - 12:21

And the two ad networks

And the two ad networks were?...

By magnamentis (WPN reader) - Sun, 11/08/2009 - 08:45

The Perfect And The Average

First they come out of nothing by feeling and serving the pulse of time and the pulse of the masses, who are the average people. Then they start thinking to kick out the greatest offenders and reacht their peak before they are loosing the pulse, first of the masses who are not perfect and then of the time because time is travelling eternally. Nothing wrong with that but who wants to remain on top in mass-market should not forget that it's the freaky non-conformist who made first their success happen and it has to be considered carefully how far they wanna please those who will never be pleased because they are not pleased with themselves and their own lives and need a valve. I wish to all the big players with good products wisdom and good judgement where improvement and clean-ups turn into downward spiral.