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46 commentsTuesday, November 10, 2009
Thinking Beyond Facebook and Twitter for Social Relevance
Connection Between Ford's Social Media Use and Reported Profits?
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46 Comments
BigTent.com - an online community not listed....
BigTent.com is a free, family-friendly online platform that provides the "community" that you discuss. BigTent was not listed in your comparison of online social networks but is definitely worth consideration. BigTent provides a personal approach to members and group leaders by facilitating a coaches corner with live, recorded and printed resources (http://blog.bigtent.com/2009/11/09/bigtent-launches-coach-corner/). You can find groups or start your own group by going to www.bigtent.com.
Blogs Are The Best Alternative Way
I agree with the statement above. Delving deeper than the normal social networks, promotions and advertisements on blogs have really helped my clients pull in a boat-load of finely tuned niche traffic. Granted, it took some research and testing to find the best key sites, but once uncovered, they are a goldmine.
I do agree also that online
I do agree also that online advertisements are much effective and efficient in endorsing ones goods, products and other businesses at hand. scottsdale house cleaning
Healthy entertainment, fun and chat re-defined
I use www.koham.info
Koham is a combination of two Sanskrit words - Koh (who) and Aham (I) meaning "who I am". Now Who Am I? That is one question often all of us at some point of our lives have asked. It is this understanding of ourselves that decide how we interact, how we grow, and how we handle situations. The better we understand ourselves; we are better able to channel our positive strengths.
Koham is a friendly networking community, for people who like to discover the self, share knowledge and have decent fun.It likes to set an example to the world at large that offline or online it is the thoughts that matter.Join us, Tap your mind's resources and utilise it for the betterment of your self and the society.
The members here represent people from all over the world, all age groups and from all walks of life. We share our joys, our sorrows, have few laughs, get to showcase our talents, achievements through clean talks and the site’s resources.
This site is dedicated to helping people get the best of their free time and lazy hours.
Get updated with news , all worlds news at a place.
Chat and make a healthy friendship, moderated ,profanity filtered chatrooms
Post your queries /suggestions in the Forum
Spreading health awareness
Music for the soul, movie, music, videos
Trigger our inquisitiveness and learn- Stepping stones
Find the child in us – Gaming Zone
Light a candle, Pray for a friend or spend some to relax- Prayer room (Best ones stay for the last ), Prayer room is heaven
Mail your friends with your own koham id.
If this site has helped you or made you at least a little happier then we need no other riches. Do sign on the guestbook and let us know how you feel.
We at Koham.info are aware of the part we can give to society. Please spare a minute to click on the Feed a child link in the Prayer room.
The profits of this site would solely be used for NGO support, to shelter homeless stray animals.
Consider the Backlinks!
Not only is Social Media system, discussion groups or forums good places to market your business, but they can be a good source of backlinks and traffic to your Website. They also assist in promoting you as an authority figure or someone with information that may be worth something.
These methods should be used in your marketing efforts!
Next is firstpk.com
http://firstpk.com
the new social networking growing very fast
Going beyond facebook and twitter
Chris,
I just launched a blog and was beginning to engage the blogsphere and some social networks, like facebook and twitter, by commenting on these networks and blogs. However, I think your idea of engaging more than just these media is a smart idea that I fully intend to employ. I really like the concept of engaging forums and will be investigating that particular avenue immediately. Thanks for the useful ideas.
i agree
absolutely there is space for more and networking does not end at social websites like the ones mentioned.i would also like to add www.connectture.com a business web portal for Scandinavia. check it out.
Forums and Blogs.
I agree that forums and blogs are very useful tools for reaching your target audience. While I go to facebook and other social networking sites for personal use, when marketing WebNet Hosting it is sometimes more effective to find niche forums and blogs to reach users that really care about what we have to say. check out our newly launched blog for e-commerce tips and advice @ http://blog.webnethosting.net
this applies to recruiting, too
It's easy to forget that there are social networks beyond Facebook, Twitter and YouTube. Especially when it comes to companies using social media to recruit new employees - niche sites can be especially useful when looking for candidates with specialized, hard-to-find skills. Chances are there's a social networking platform dedicated to the field of interest where people with those skills come together (you might just have to do a little research to find them). More thoughts on that here: http:// bit.ly/26UoYH
Twitter is good
Twitter is better than Facebook. I love Twitter!
Diminishing returns from smaller players
Over the past year I've tested out the principle of breadth and micro-targeting versus mainstream and mass market with social networks. One rule has consistently applied regardless of the network's size, what you put into it you get out of it. It may seem deceptively simple but the reality is unless you apply the principles to making a social network a success it matters less about the size (to some degree) and more about how well you learned its culture and made genuine contacts and human relationships.
Conversely, if you seek traffic and the broadest exposure, size does matter. Smaller players (tens of millions of members versus hundreds of millions) will mean less mass exposure. Why? If you take the time to analyze how many participants fit your target customer profile across multiple countries, time zones and cultures the percent of potential traffic participants begins to significantly drop. Plus, if your business has a target geographic catchment area, you will find the percent of online members to be even smaller on smaller networks and therefore less viable for ROI based on time invested and payback on results. But... there's exceptions to every scenario. Best of luck with your efforts.
More focused social and business networking sites
I noticed a new website http://www.bargainmasterng.com that is a local site focused on a country for the businesses in that country and I think using websites like this will really help those businesses that most be relevant in the country and region they serve.
where is the best ROI?
I like to keep my work day to under 17 hours a day so that I have a little time to do things like eat and sleep. I spend hours on this and I just don't see where the traffic justifies the effort. How much is my time worth vrs how much benefit will I get from the effort?
Good article and even better comments!
Social media
Everyone should be using the big two of facebook and twitter as they are easy and don't take too much of your time. Forums are good too if they relate to your industry. I never heard of tagged so i will have to check it out.
Don't use Tagged
About 5 months ago I signed-up for Tag due to its significant size and wanted to see how it fits into business applications. It doesn't. Its one of the most aggressive social networks online with the core of activity revolving around dating. Every week I receive over 20 emails "12 people I should get to know" which consists of only women who have had hundreds to tens of thousands of men visit their profile and comment on their appearances.
At a stretch I could see how this would be appealing for some businesses but one of the key rules of social media is "adapt and work within the culture".
According to site ranker and analyzer Quantcast, 84% of Tagged's users are between 18-49, less affluent with 74% earning under $60,000/yr and 60% with no college degree.
I understand why its a valuable social network and has huge appeal but its one that's furthest from practical business use.
More Focus on Smaller Social Communities
Your point is solid and I definitely spend my time almost exclusively with the sites getting the most media coverage. I've not even bothered to join fb or myspce... My future plans depend on expansion so there's no downside to testing these additional options. Thanks for the informative tips. Very well done...
We're one of those 'narrow niche' websites
I agree with Michael Morgan (WPN reader) - Fri, 10/30/2009 - 14:58
Use broader communities to create your own relevance too
Sometimes a company or organization can leverage the conversations of the broader communities to direct traffic to relevant private networks. It is in these private networks that participation and influence are both more concentrated around specific interests or passions, allowing the organization to participate in the discussions at a more personal level.
We are a website devoted to Collectors of Swarovski Crystal, with a worldwide membership & we've been on the net for more than 10 years.
Pat
Social Site Pages
I find there's beauty in having multiple accounts on each
social network, this seems to work for me with cross
marketing in a way that one account on each social
network was not as effective. For example when I have
reached my limit to follow on one of my Twitter accounts
& a new person follows me on that account, I simply add
them on one of my two other Twitter accounts.
List of social media sites
I think this list gives a good idea of the traffic those sites get, but as for my experience, it happens to be totally upside down.
Furthermore, sites like Tagged and Myyearbook are full of eastern ladies searching for a husband. I get three or more messages a day and they're all the same. I cannot find a way to get something good from these sites. Well, if was looking for a nice looking young lady maybe...
Social networking
Blogs is my most successful way of getting new guests at our resort. we have been blogging for over 3 years.
Yahoo groups is the best way to get people to fill rooms on weekends for last minute cancellations.
We own a clothing optional resort, so we also post in nudist forums.
We also use facebook and twitter and youtube.
Tom
Real-time Social Search & Bookmarking Site
Stumpedia.com
This is a good topic to talk
This is a good topic to talk about. However there are many other great websites that one can use alongside those top ten.
No mention of Bookmark Sharing, News Aggregators, Blogs??
We have had enormous success for our Clients posting on Bookmark Sharing Services , News Aggregators and Blogging sites (ie., increasing site traffic from 2,000 to 33,000 in 3 weeks for one of our clients).
You need to be diversified. We service the above types of sites as well as TARGETED forums for our clients who sell all types of products and services.
NOW, ADD UP THE NUMBERS BELOW! Spreading your word across multiple platforms is a MUST (as well as a permanent online search engine record).
We post on BOOKMARK SHARING sites like:
- KABOODLE.COM
A Top 20 Social Bookmarking/Shopping Website. (Alexa.com) Kaboodle.com has a traffic rank of 1,127. 10,833 Sites Linking In. (Quantcast.net) Kaboodle has an estimated 2.9M
Est. Monthly US People
- GOOGLE BOOKMARKS
(Alexa.com) Google.com has a traffic rank of: 2. Other sites that link to this site: 310,314. (Quantcast.net) Estimated 8.5K monthly traffic.
- YAHOO BOOKMARKS
Yahoo.com has a traffic rank of: 1. Other sites that link to this site: 62,651. (Quantcast.com) Estimated 125 million monthly traffic.
And up to 300 other Bookmark Sharing Sites like:
LINKAGOGO, LISTERLISTER, JEQQ, CONNECTADY, etc.
We also have great success posting on NEWS AGGREGATOR sites. These sites have multi-tiered audiences. For example:
- DIGG.COM:
“Top syndicator that delivers stories to topic requesting desktops.” Digg.com has a traffic rank of: 118. Other sites that link to this site: 34,414 (Alexa.com). (Quantcast.net) Estimated monthly traffic of 20 million
- MIXX.COM
“We'll deliver the top-rated content as chosen by you and people who share your passions.” (Alexa.com) Mixx.com has a traffic rank of: 2,557. Other sites that link to this site: 13,414 (Quantcast.net) Estimated monthly traffic of 604.4K .
And again, up to 300 other News Aggregators such as Newsvine, NowPublic, etc.
Sites we service for our clients also include BLOGS such as:
-BLOGHER
The community for women that blog. You say it, we share it. (Alexa.com) Blogher.com has a traffic rank of: 60,317. Other sites that link to this site: 2,111. (Quantcast.com) Estimated 208.8K monthly traffic
-WORDPRESS
WordPress.com is a community and conversations continue from one blog post to another and through the comments. (Alexa.com) Wordpress.com has a traffic rank of: 27 Other sites that link to this site 135,535. (Quantcast.net) Estimated monthly traffic of 163.6M.
And up to 300 more BLOGS we've created like: Eons, Blogger, and others.
For more information on our Viral Blogging services go to:
http://www.webnretail.net/viralBlogging.html
GO FORTH AND BLOG!
Gale Rosenberg
Web 'n Retail
818.453.8777
Viral Blogging numbers
Wow these numbers are astounding.
I'm just starting out on this internet marketing stuff and this has given me a lot to think about.
Thanks for the ideas.
I've just set up a Home Business UK site and did not know how to get some goodly size of traffic.
I need to blog on regardless it seems.
Best Regards
Andy
Other social sites to belong to
Wine reviews, Another Social networking site.....but this one focuses on Wine, Food, Pictures, Travel, Recipes and forums...Come check us out!
Trig, Virb, etc.
Trig, Virb and Purevolume, while being mainly music and art oriented, are great social nwtworking sites that don't get you bogged down in useless, time-wasting games and nonsense! Of the three I mentioned, Trig is my favorite. I use it to publish updates to my main music blog.
Famous site is not the one, giving much traffic always.
The best suitable social networking site for your web site is not mostly depend on the nature of your web site. I am trying out all the options for my blog. But getting more benefit from Stumble.
Where is LI?
I suppose that LinkedIn is excluded as a niche social Networking site as the are just for business. Can you think of any other reason they'd be excluded?
It was my understanding that the FB, LI, and Twitter were the big 3. Myspace is for kids and YouTube isn't networking at all it is just a place to stick and watch videos. Those hits on YouTube are artificially high as people host videos there that when clicked never take you to their site. MySpace and YouTube do not belong on this list if LinkedIn isn't on it!
YouTube
I get more traffic from YouTube than from Facebook, Twitter, & MySpace combined. It's all in the presentation..
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