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78 Comments
Ridiculous IMO! I agree,
Ridiculous IMO! I agree, common sense is needed to clean this up.
Quality
Matt Cutts - "Endless Scams on the Internet?"
I understand where he is coming from... however correct me if I am wrong... Google ate up the entire internet... it made virtually no effort to "allow" proper content into it... It violated any number of copyright laws, and it supported others who breached it as well...
Google can't have it both ways... They cannot demand for fair and honest, or non-paid posts, when they themselves make no effort to screen the content for "quality" themselves...
I have seen any number of Google employees endorse or otherwise mention Google products on websites which are not "official"... Were they on the clock? Of course they were...
Bit by Bit...
The relentless march toward totalitarianism continues. We're all being bound in regulatory straight jackets and bolted into our rules and regulations, with no possibility of freedom of movement. We are transitioning from the age of the risk-taking innovators back to an era of the paranoid hunker-downers.
About translations
Ok, What about this,
My clients its an Obesity Surgery Center in Mexico,
We get testimonials from our patients and we publish them in spanish (as we get them) in www.adios-obesidad.com. The get testimonials from the patients without any form of payment or anything, the just provide them.
BUT, we have an english version of that site in www.goodbye-obesity.com and we publish the same testimonials, only that we pay pay for the TRANSLATION service from spanish to english, and we use the content in english, not only that, we have many articles and content that we regularly publish on other sites, blogs, etc. This article was written by the doctors of the center, but again the translation service was paid.
Does anyone knows what happens here?
Also, what about plagiarism when content is translated?
Thanks
What about authors
I didn't get to read all the comments yet, but right off I wondered about authors. They blog about themselves, and their books as they come out. They obviously get paid for their books, but do they have to have some sort of disclosure in each post?
Where does the jurisdiction end?
Okay, first of all, how does this affect international marketers? I won’t reiterate the obvious, but how do you regulate across international borders – how about US websites hosted abroad, or UK marketers hosting sites in the UK. How about Eastern Europe and all the spam that’s originates from there on a daily basis?
Secondly, how does this proposal affect somebody who, for example, is promoting travel and vacations? Is it expected that a writer has visited every hotel they write about, or how about just the locale. Is the country sufficient?
I agree with the spirit of the guidelines - increased public confidence is not only beneficial, but crucial to the continued growth of online enterprise. I just have concerns that these measures won't achieve the desired results.
Of course it
Of course it won't........that's not their ultimate goal!!
More Web Regulation For What?
The FTC should leave regulation in the hands of web marketing experts who know what is going on, and not impose because they feel so.
i'm glad i don't live in us
i think this isn't good for bloggers.
but the gov can do what it wants..
regards.
anunturi from ro.
Outsource paid reviews???
So we only clean up the web in the US, but these rules don't apply to those outside of the FTC jurisdiction.
Is this a case to outsource paid reviews then?
I tell my readers what's up
I'm not really worried about it. I just put this in my emails and on my blog:
FTC notice: Ask the Geek and/or its owners and affiliates may be compensated for products recommended or endorsed in newsletters, reviews, emails, blog postings, and web pages.
Simple. People trust my opinion. Who cares if I get paid somehow? All I'm saying here is that I'm a paid celebrity endorser of the product. I'm not going to lose commissions on affiliate relationships because of the rule.
Ken
Will free speech Prevail?
Will free speech Prevail? Or is the blog, AND freedom dead. The choice is really yours, you have exactly the amount of freedom your willing to fight for. Keep that in mind when the "Health Care Goons" come around to collect there tribute money.
Can You Say Slippery Slope?
If I blog that Senator Foghorn is a great guy who will put a chicken in every pot, do I have to disclose that I voted for him and happen to own a chicken farm? And would you really trust Google to be the arbiter instead? My daddy always said, believe none of what you hear and half of what you see. Too bad that the current crop of brain dead, reality show watching, celebrity worshiping nitwits think that the Internet is the voice of truth. Thank the lord we have the government to tell us poor lemmings which cliff to march off.
Keep UP the good work = Google, MSN Bing and Yahoo?
Keep UP the good work WebProNews = w/Google, MSN and Yahoo?
We have the FCC's support on Net Neutrality,
NOW we need to be allowed to lawfully
provide support for our children under Federal LAW =?
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Steve Rene
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Expect More Of This
Congratulations to everyone who voted for Obama. There is undoubtedly more of this to come.
I Seriously Think That....
I seriously think Mat Cutts is seriously losing it. For a Google search guy to be spouting and pontificating about a trustworthy internet when googles own criteria just for getting indexed/ranked keep shifting on an almost weekly basis and the only clues as to what is required are issued in ambiguous comments just demonstrates that Mat and his buddies are more, than a bit out of touch with reality.
The Reality is that most internet users have a 'day job' and simply can't afford or even justify expensive SEO services and have limited and precious little time available.
Too many times google searches return pages of useless and scam pages with decent pages that have clearly had a lot of effort and research invested in them buried countless dozens of pages down in the results in favour of countless dozens of scam and irrelevent pages.
Maybe instead of agreeing with more regulations Mat/Google could endeavour to make Google's operations a bit less clandestine? and ultimately help themselves by having more high quality content available?
More conversation on the subject
There is also a conversation going on the topic in our forum at WebProWorld.
What about Fake Users and negative trade practice
It is fairly common to see competitors using forums, social networking sites and blogs to pass negative comments about services or products offered by others. By the same token, Would FTC also impose fine to those who give false information for negative marketing!
How did they arrive at the value of $11x Zeros? Does anyone earn even 1/10th of such amount by advertising?
And finally, word of mouth advertising (considered to be the best!) is often done when one has really liked a product, and doesn't necessarily mean he / she has been paid to advertise - so do we setup an international cops cell to monitor who is using what, when, why where and how ?
This truly is a globally absurd idea.
IS anyone awake at FTC?
Thx
Veena
The Internet is not American
Federal Trade Commission? So what, the rest of the world is not part of your federation. I'd like to see them impose a fine on a blogger in France, Lithuania or Nigeria, LOL
Note I didn't say "The UK" becasue our Puppet Government would probably roll over and extradite the blogger under terrorist laws.
Obama
Welcome to the Obama Nation, you all have been owned.
This will only get worse. This is Gov first step into trying to police web.
They slipped this in, not a word was said and no one even heard about it
until it was passed. Ownage!!
And you can believe big G had its hand in this is well, make ppl pay for PPC
instead of paying Bloggers and Vloggers.
denounce deceitful bloggers, don't let the government fine them
Here's my take on this issue http://paullevinson.blogspot.com/2009/10/ftc-wrong-to-regulate-deceitful...
Another.......
Another US Govenment department on that famous hill that seems to be on a mission to make a total arse of itself on the world stage.
What next? Extradition requests because a european Blog has been viewed by the FTC as endorsing a product and can be viewed on US computers?
Do the readers really understand what this means? FTC is RIGHT!
The FTC isn't threatening individuals who blog, rather it exposes private and political entities who "astroturf"--those who pose as individuals sharing their opinions. Imagine if the Communist party were posting political messages under the guise of individual bloggers expressing thier opinion. Professional blogging is becoming a HUGE industry, and companies interested in "viral advertising" spend a lot of money to get people to "blog" thier opinions, but those opinions are really advertisements. If oyu're reading an advertisment, shouldn't you be allowed ot know it? Fair disclosure is just..fair.
So What About The Lobbyists and Our "Sponsored" Representatives?
Okay, Mr. and Miss FTC,
How about going after the number 1 sponsored event out there today, and take on the lobbyists and our very own government representatives.
If anything needs to be divulged, it's the amount of money that representative X got for his campaign or for his pet project by voting with those monetary endorsements from a particular lobby group. Or who got what money to sponsor a particular person to actually have a seat on the FTC. So let’s say, how about you clean up your own act and our big "sponsored" government before you go plunging your hands into the internet.
FTC
funny, how about all the crap i see on tv? according to these people every diet machine, diet pill and get rich quick scheme actually work. oh wait, i forgot. they have those itsy bitsy tiny little disclaimers that flash as the bottom of the screen faster than you can see or read them. so here you go bloggers; just use some javascript, put a disclaimer in the smallest font you can, at the bottom of your post, and have it flash on and off, faster than anyone can read it.....
great idea
You have something here. It works for the garbage being sold on TV, why couldn't it work for bloggers doing reviews.
Very interesting post
Still trying to think about all the implications.
Good post
Fines for failure to disclose
This opens the door for fines levied on anyone who ever took advantage of a Buy3 get 1 free promo, and then posts a review of that product without disclosing that they got a free tire or knife or whatever. Muy malo...
Buy 2 get one free - illegal
Well it is in Germany ( think, my best efforts at tracking this down have been made and please seek the care and advice of a normal sane person). Parts of the EEC do not allow 'tell a friend' scripts as they see it as spamming. Our laws for payment in France are different from the UK if you go via PayPal and of course all the other banks that PayPal has turned into.
I was told something I promoted was a scam. I asked the owner to reimburse the buyer and give me access (very nicely). I was making money keying in blogs in minutes. No scam.
This sort of thing is not a new game. Gordon Brown and Tony B snuck a devastating law regarding how certain freelance workers can actually work (like doubling their state charges) in a disablement law. And now they want to make Tony B.Liar President of the EEC. Wow what a pair we are going to have.
Absolutely nothing in this post should be considered legal or professional advice.
Froglet
FTR Rules
There is an almighty difference between RULES and LAW. Most people feel no obligation to adhere to rules, which are simply guidelines imposed by non-elected bodies, but when these rules have been enshrined as law by a democratically elected government, then we will see a significant proportion of the people take the new regulations seriously. The question gets down to one of AUTHORITY or JURISDICTION to regulate and whether individuals actually consent to this alleged authority.
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