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Friday, July 10, 2009

The Google Shuffle?

4 Comments

By Jeremy (WPN reader) - Mon, 07/13/2009 - 22:53

Google

We've been noticing a variety of oddness with Google over the past month as well.

A few points of interest (I wrote more on my blog about this):

- I've seen PR 1 or 2 websites show above PR 5 or 6 sites for search terms that are common in both.
- The size (# of pages spidered) of a website seems to matter, everything else being equal.
- There's an aging factor that increments for each month that a page (not website, page) has been in Google's index for.

The theory going around the office is that Google is gearing up to match Twitter's instantaneous results. We've seen almost hourly changes lately, which may be a factor.

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By Tag44 (WPN reader) - Mon, 07/13/2009 - 09:35

More About Google Shuffle

This post is really very helpful as i get my answer what i was facing for one of my site.

By Michael Martinez (WPN reader) - Sat, 07/11/2009 - 02:53

The Google Shuffle or a Cascade Effect?

We're only at Google's mercy if we place ourselves there by ignoring opportunities for search referrals from other major search engines. Microsoft's Live.com was used by 100 million monthly visitors (compared to Google's 140 million) before the switch to BING, and it appears that BING is now even more popular.

However, you complained that "it seems no one is willing even to speculate much as to what is happening".

Not entirely accurate, but there are so many SEO forums and blogs you cannot be faulted for not visiting them all. Someone asked my opinion on what is happening recently at HighRankings' forum. I suggested we may be seeing a Cascade Effect (or Cascade Event) originating with Google's April/May algorithmic changes.

I first discussed Cascade Effects in 2007, as best I can recall.

A Cascade Event doesn't reveal its cause, but the Cascade Effect behaves pretty much the way that you and others are describing things many of us are seeing in Google's SERPs right now.

My feeling is that Google continues to make PageRank's illusion function by stripping more and more links of their ability to pass PageRank.