And Other Fun Email Marketing Data

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11 commentsThursday, July 16, 2009

Top 10 Subject Line Words That Get Opens

And Other Fun Email Marketing Data

11 Comments

By Edwin (WPN reader) - Tue, 07/07/2009 - 21:24

Word cloud showing top subject line words

Thanks for the post.
How did 'night' get in the top ten?
I would think 'win' being ranked quite highly

By Kevin Webb (WPN reader) - Tue, 07/07/2009 - 13:24

Free???

Some of these words go away once you put them against the tough spam filters. The word "free" is one of them for sure. It is very hard to get a high rate of successful emails to an inbox with the word "free" in the subject line. Even if it does make it through, many people automatically disregard it as spam.

By Adrian Jock (WPN reader) - Fri, 07/10/2009 - 23:27

Myths ...

1) MailerMailer is a reputable email marketing company and they know what they say ...

2) It is NOT true that the word free is penalized by spam filters. This is a myth! Only some COMBINATIONS of words that contain the word free (and weird - spammy spellings like F.R.R.E.) are penalized by spam filters. That's a big difference.

By Diamonds (WPN reader) - Tue, 07/07/2009 - 11:48

surprised that "free" is up

surprised that "free" is up there, i mean how gullible can you get.

By Chris Crum - Tue, 07/07/2009 - 12:17

RE: surprised that "free" is up

I'm not surprised by this word. People love free stuff. While it has no doubt been abused, there are still plenty of legitimate campaigns that do offer something for free.

By Helen Overland (WPN reader) - Tue, 07/07/2009 - 09:35

This just in:

Just received this email in my inbox:

Free News Update - Holiday Week Night Party Sale Newsletter at example.com!

All joking aside though, and hoping I don't receive the above email, this is some great information - thanks for posting.

By Chris Crum - Tue, 07/07/2009 - 09:46

RE: This just in:

I would totally open that email ;)

By Roshan Joshi (WPN reader) - Tue, 07/07/2009 - 00:05

Hello

I think Hi, Re: & FW: are also quite popular.

By Ryan (WPN reader) - Mon, 07/06/2009 - 17:40

Message personalisation affecting open rate

Hey, thanks for publishing this.

I can't figure out how message personalisation would affect the open rate, given this detail is only visible after the email is opened?

Unless message personalisation actually encourages the recipient to display images in the email, allowing the open to be tracked?

Cheers
Ryan

By Raj Khera (WPN reader) - Mon, 07/06/2009 - 14:04

Word cloud showing top subject line words

Chris, thanks for the post about our email metrics report today. Your readers might also be interested in seeing the word cloud that shows the top subject line words (more than the top 10):

http://www.mailermailer.com/metrics.rwp

By Chris Crum - Mon, 07/06/2009 - 14:19