Is it Only the Initial Bing Hype?

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4 commentsTuesday, June 30, 2009

Ads Convert Better on Bing Than on Live Search?

Is it Only the Initial Bing Hype?

2 Comments

By Guest (WPN reader) - Tue, 06/30/2009 - 20:05

Give me a high conversion

Give me a high conversion rate over an impression rate any day. Does the math tell the whole story? Time will tell.

By Hunter (WPN reader) - Tue, 06/30/2009 - 09:46

Looks the same for the one account we have running in MSN. CTR was up 20%, Conversion up 12% and CPC is $1.50 lower. Not the most scientific of course, but June is a dreadfully slow season for this type of business so to see performance gains is great. I just wish that Yahoo and MSN had higher search volumes, becuase the cost/conversion and CPC on these accounts is way lower, we are just getting almost all we can. From an ad performance side, I hope Bing can really build on these numbers (both ad metrics and visitors in general).