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3 commentsThursday, June 25, 2009

Report: Yahoo Planning Major Brand Makeover

Image rehabilitation courtesy of Landor Associates

3 Comments

By Tom (WPN reader) - Thu, 06/25/2009 - 22:45

Yahoo

I hope Yahoo is able to get it's act together, competition is a good thing. Google needs someone like Yahoo to it sharp. Good Luck Yahoo, I hope you play your cards right!

By MAGIC (WPN reader) - Thu, 06/25/2009 - 12:22

monkey see, monkey do?

So Yahoo is going to change it's name to Woohoo and what, expect to start making some money?

What they need to do is mirror their advertising shop to be just like Google's -- same rules/guidelines, processes and dealings with advertisers (you know, the people that GIVE them money). I'm talking about advertising policies and what happens on the back end IN the departments that bring in revenue.

Yahoo turns away over a million dollars a year from me, that I would absolutely LOVE to spend with them, but no, they turn me away.

To me, they are a bunch of monkeys driving the company straight off of a cliff.

By Binger (WPN reader) - Thu, 06/25/2009 - 09:26

Bing...

Bing's success is the product itself. not the marketing, marketing only good if you have a product support it.

I have said 100 times, Yahoo's refuse to cooperate with microsoft is the most stupid thing in the world. The stupidity goes to the yahoo shareholders.

I used to think the new CEO would be wiser, but not what i thought.